Atlanta, GA (PRWEB) April 20, 2015
In addition to providing subscribers with valuable industry insight and daily lead generation opportunities, DailyVista now offers Predictive Analysis. This is a forecasting tool that identifies agency reviews and significant spending changes by a 3-18 months before they happen.
The forecasting methodology is based on 16 weighted variables and a 1-100 scoring system that calculates the probability of a shift within a certain window of time. The higher the predictive score, the more likely it is that change will take place in a shorter time period.
For example, when a brand scores a 92 it is in the “Review Imminent” stage, meaning that decisions will likely be made within three-to-six months.
"This is a game changer for business development professionals. With an 81 percent success rate to date, the new forecasting tool gives subscribers a distinct advantage over competitors," said Josh Stone, managing editor for DailyVista. "Teams now have the chance to get a foot in the door with potential clients months before anyone else."
These forecasts are provided within a user-friendly index of the top 100 “vulnerable accounts” so that subscribers can quickly identify and act on new opportunities on a daily basis.
“The Vulnerable Account Index has really transformed how our clients prospect. Each day they’re able to login to DailyVista and quickly see which brand opportunities exist (or will likely become available) and plan outreach accordingly,” said Mindy Brown, director of client services. “As a complimentary service for The List, DailyVista gives them the ability to focus on short term leads but also fill their pipelines with longer term opportunities 9-12 months down the road. Leads they would’ve otherwise never known existed.”
Since predictive analysis was launched, DailyVista has accurately forecasted 150 account shifts. Three examples of major account moves predicted just this year include:
Qdoba: DailyVista predicted on 7/6/2014 that Qdoba would hire a new agency by the following summer. By March 2015, the brand had a strategy and creative AOR.
Wix: DailyVista forecasted on 2/18/14 that the web development platform's traditional ad spend would see a steep increase compared to previous years, prompting major changes to its agency roster as well. In September, Wix signed its first AOR. Following that shift, it was announced that the company would air its first Super Bowl commercial.
Bob Evans Restaurants: DailyVista predicted on 7/11/14 that the restaurant chain would appoint a new agency within six months. Seven months later, Bob Evans announced that a new digital AOR had been hired.
Interested in learning which companies and brands will be going into review this year? Request a demo of DailyVista to access the full Vulnerable Accounts Index.
DailyVista is a subscription-based digital publication of The List Partners Inc.
This sales enablement resource provides actionable insight for agency new business, media, advertising technology and sponsorship professionals looking to engage with more decision-makers and generate more revenue. With its powerful forecasting tools, DailyVista helps business development teams relevantly connect and engage with sales opportunities months before their competition. To learn more, visit our website.