we really believe in pushing the envelope, in showing how something like projection mapping can really have a usefulness to it beyond just advertising.
Chicago IL. (PRWEB) April 29, 2015
Chicago-based 3D projection media company Chicago Projection Mapping expands its commitment to innovation. As a medium, projection mapping is inherently innovative, and it’s still cutting edge technology. Rather than the simple, flat projection you see at something like a movie theater, with an image projected onto a flat surface, 3D projection mapping often takes the architectural details of the surroundings into consideration, incorporating elements of the projection surface into the show. The most common example is, when projecting onto a surface such as a brick wall, using projection mapping to make it appear as though something is breaking out of that brick wall.
That’s enough for many projection media firms. But Chicago Projection Mapping is taking the technology even further, finding novel ways to push the technology beyond three dimensions and into true interactivity. Chicago Projection Mapping is experimenting with using technology such as radio-frequency identification and infrared detection to push projection mapping past the confines of entertainment and advertising that it’s current within. The idea of this technology is to broaden the appeal of projection mapping by giving it utility.
“That projection mapping could be beautiful no one never doubted,” said Mark Smith, founder and CEO of Chicago Projection Mapping. “But we really believe in pushing the envelope, in showing how something like projection mapping can really have a usefulness to it beyond just advertising. We really think it’s going to open up a whole new market one day.” And that day is getting ever closer, Smith explained, because of Chicago Projection Mapping’s continued to commitment to research and development.
With the aid of their CPM Labs extension, Chicago Projection Mapping has been investing in pushing the projection technology to the next level of interactivity for scientific, therapeutic, or even medical purposes. One such implementation of the this interactivity features a storefront projection that senses the weather and changes the content of the display based on that weather. So, for instance, if it’s raining outside, the content of the display might also project rain—and this can be customized per purpose. Imagine a projection mapped parking garage floor that directs patrons to their parked cars. Or a hospital wall that senses the mood of patients and projects imagery to cheer them up.
The possibilities are as exciting as they are endless. But none of this 4D projection mapping or interactive projection mapping would be possible without devoted research and development. It’s true that many projection mapping firms are content to remain in the advertising wheelhouse. Chicago Projection Mapping, however, is looking forward to the future and working to make 3D projection mapping and 4D projection mapping a mainstay of our society. If you’re interested in talking to Chicago Projection Mapping about their innovations, you can e. mail them at Info(at)ChicagoProjectionMapping(dot)com.
Main Chicago Offices 630.620.0000
Email us at Info(at)ChicagoProjectionMapping(dot)com
3D and 4D Video Projection Mapping Design
Temporary and Permanent Installation
Consultation on All Aspects of Mapping Process
Show Design and Integration
In-House 2D and 3D Animation Team
Custom Interactive Design Capabilities
Asset Reconfiguration for Brand Consistency
Integration with all major video and media formats
Custom Media Servers for flawless operation
Experience with all standard mapping hardware and software
Partnerships with regional and national hardware vendors
On-Site Setup, Mapping, and Event Operation
Remote access and operation for permanent installations
For more information, please visit http://www.ChicagoProjectionMapping.com, or call 630-620-0000.
About Chicago Projection Mapping: Based in Chicago, IL, Chicago Projection Mapping is a full service content creation and 3D projection mapping company, serving the corporate, event, meeting, and convention sectors. For more information, please visit http://www.ChicagoProjectionMapping.com, or call 630-620-0000.