Menlo Park, California (PRWEB) April 22, 2015
BrightAct today announced a new integration with Box that will allow customers to gain crucial marketing and sales insights directly from Box’s secure collaboration platform. BrightAct is the leading content engagement platform that gives marketers unparalleled insight into their content’s effectiveness and customer’s engagement with it – well beyond page views and clicks. BrightAct provides a deeper understanding into viewers’ interaction with documents, presentation, videos, and more.
The integration, highlighted in a keynote presentation at Box's premier developer conference, Box Dev, allows customers to create trackable links to marketing collateral and then use them in email campaigns, websites, social media and other sales channels. BrightAct tracks the usage and level of engagement for each asset and provides lead scores and content effectiveness data in real-time, driving smarter marketing decisions.
“At Box, we're focused on powering a thriving ecosystem of developers to build products that transform the enterprise," said Chris Yeh, senior vice president of Product and Platform at Box. "We’re thrilled to welcome new partners to the Box ecosystem and introduce new tools that make it incredibly easy to integrate on the Box platform and extend the value of our service to companies around the world.”
“Today, most B2B sales and marketing campaigns are surprisingly still measured by techniques like view and click measurement,” said Etay Gafni, CEO, BrightAct. “At BrightAct, we're focused on helping our customers use their existing assets to derive meaningful marketing insights. Given that many of our customers use Box to manage their content, we’ve integrated with their platform to improve workflow and user experience for joint customers.”
About BrightAct, Inc.
BrightAct is the leading content engagement platform that gives marketers unparalleled insight into their content’s effectiveness and customers’ engagement with it – well beyond page views and clicks. BrightAct provides a deeper understanding into viewers’ interaction with documents, presentations, and videos. BrightAct improve lead qualification, conversion, funnel velocity, campaign results, and more.