See Paleo f(x) Founders Michelle Norris, Keith Norris On “We Are Austin” Monday April 20 on KEYE

Share Article

“We Are Austin” morning show viewers will preview The Paleo f(x) Conference which kicks off Friday April 24 for three days of health and fitness authors, lecturers and exhibitors, and people attending from all over the world,” says CEO Michelle Norris.

Michelle and Keith Norris onstage at Paleo f(x)

Michelle and Keith Norris onstage at Paleo f(x)

Paleo is more than a diet - it's a holistic lifestyle aimed at preventing disease and experiencing wellness to one's fullest capacity.

Michelle and Keith Norris from Paleo f(x) will be guests on KEYE’s “We Are Austin” morning show Monday April, 20 with a preview of “The Paleo f(x)™ Conference coming this weekend, April 24-26.

“This year’s edition of the Paleo “Real-Food” movement showcase will be the biggest in our four-year history with best-selling health and fitness authors, lecturers and exhibitors and people attending from all over the world,” says Paleo f(x) CEO Michelle Norris. Paleo f(x)™ 2015 will be held at the Palmer Events Center in downtown Austin. Tickets are available at

Paleo Beginners Are Welcome
"Paleo was the most searched diet on Google in 2013 & 2014, but there is much more to Paleo than a diet,” says Michelle. “Paleo is a holistic lifestyle aimed at preventing disease and experiencing wellness to one’s fullest capacity. Paleo f(x) emphasizes a lifestyle based on whole nutrition, optimal and functional fitness, sustainability, humane food & farming practices, cultivating healthy relationships with nature, appreciation of culture, and pursuing happiness as a part of health and fitness. The Paleo f(x)™ Conference is the Paleo world’s symposium of outstanding presentations, Mastermind panels and much more. Paleo f(x) is all about hands-on learning, networking, and a feast for the senses. We will also have presentations designed for Paleo beginners at our ‘On Ramp’ stage.”

Announcing Paleo f(x) Live streaming
For those who can’t attend Paleo f(x) we are live streaming two Paleo f(x)™ 2015 stages, free to the world,” says Michelle. “Sign up now for free access, then watch live on April 24-26.” Visit

Paleo f(x) 2015 Conference To Introduce New Fitness Scoring Test
Paleo f(x) co-founder Keith Norris and REALFIT founder Dave Patzwald say the Paleo f(x) FitScore test promises to help anyone measure his or her current fitness level and athletic potential. The new test will be available at the Paleo f(x) Conference April 24-26. “Paleo f(x) has teamed with REALFIT to create Paleo f(x) FitScore, a proprietary fitness scoring test to measure a person's raw athletic potential, which is not tied to any one sport or activity,” says Keith.

“Paleo f(x) FitScore is a comprehensive fitness scoring solution for all fitness levels across age, ability and gender,” says Keith, who is an Efficient Exercise and ARXFit Master Trainer. “The closest analogy to the Paleo f(x) FitScore is the NFL Combine, in that we're not measuring fitness as tied to a specific sport (where a high degree of sport-specific skill must be present in order to excel), but rather we're measuring raw athletic potential. The individual events are easy to perform (from a skill perspective), and easy to measure and quantify. However, the difference between ‘good’, ‘better’ and ‘great’ is easy to see!”

Why has Austin become "ground zero" for the Paleo lifestyle?
"It's the confluence of a city of entrepreneurs with a 'change the world' mentality, combined with a largely physically fit / health conscious city and a highly educated populace that gets the science," says Michelle.

For information and tickets to Paleo f(x) 2015 running April 24-26 visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lana Erin
Doctor's PR
+1 (626) 222-7955
Email >
Visit website