ForRentUniversity.com® Celebrates Two-Year Anniversary with Website Redesign

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Leading student housing resource completes an impressive two years, prepares for an exciting future

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As more and more students and their parents are looking for off-campus student housing, FRU has stayed abreast of consumer and social trends to better enhance the search experience of undergrads, graduate students, international students, professors, etc.

ForRentUniversity.com® (FRU), a subsidiary of For Rent Media Solutions™ (FRMS), is specifically targeted to off-campus housing. The mission of FRU is to connect apartment communities located near colleges and universities with the student demographic, including undergraduates, graduate students, international students, faculty and staff. FRU offers increased online exposure through dynamic search outlets on the website, innovative listing tactics to promote communities, and direct engagement with residents through social media.

FRU, with more than 4,500 colleges and universities searchable on the site, including trade schools and community colleges, features more options than any other student housing website. No other off-campus housing site covers so many schools across the U.S. as FRU does. In celebration of these accomplishments and its second birthday, FRU has rolled out a new and revitalized website. Inspired by a student focus group that helped develop the new, sleeker design, the new FRU site:

  • Is more user-friendly
  • Looks more contemporary
  • Has more effective calls-to-action
  • Has an easier conversion process
  • Provides an improved mobile and tablet experience
  • Exhibits clearer call-outs for bedroom vs. unit pricing for a more informative user experience

In addition to an enhanced responsive design format, the new FRU site is unique in that each listing price also has a “per person” price for better clarification of the price of the bedroom vs. the price of the whole unit (which may include more than one bedroom). Either “apartment,” “house,” or “bedroom” appears on each listing for simple clarification.

“As more and more students and their parents are looking for off-campus student housing, FRU has stayed abreast of consumer and social trends to better enhance the search experience of undergrads, graduate students, international students, professors, etc. and provide more quality leads to our student housing property managers,” said Terry Slattery, president of For Rent Media Solutions. “Coming off an extremely rewarding two years of FRU with a constant momentum in growth, we are looking forward to what the future of the student housing industry holds, and how we can most effectively involve ourselves in it.”

About ForRentUniversity.com®
ForRentUniversity.com® is an all-inclusive apartment finder specifically designed for students and parents looking for off-campus housing. ForRentUniversity.com guides both students and parents through the search steps of finding the ideal off-campus apartment by offering a variety of search options based on specific wants or needs. Both groups can search off-campus housing with ForRentUniversity.com, the mobile site or video using filters such as location, budget, leases, amenities and more. ForRentUniversity.com also provides an interactive social community for students and parents, so they can gain insight while searching as well as share their own experiences.

About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 80 magazines covering more than 80 markets nationwide, including AFTER55.com™ A Senior Housing and Care Resource, ForRent.com® Magazine and ForRent.com en Español Revista De Apartamentos. For Rent Media Solutions operates five websites: ForRent.com, AFTER55.com™, CorporateHousing.com®, ForRent.com en Español and ForRentUniversity.com™. Additionally, ForRent.com listings receive exclusive distribution to Homes.com® Rentals. Visit ForRent.com for more information, or visit us on Facebook, Twitter, Google+, YouTube and LinkedIn.

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Wendy Froelich
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