Catch the Innovation Wave for New Product Success

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The AIM Institute has released the new white paper "Catch the Innovation Wave" which details how companies can get a head-start on competition and ensure new product innovation success.

You don't have to change. Survival is optional. - Deming

Ask any business today and the answer will be consistent...innovation is the key to growth and survival. How can B2B companies ensure that their customer-facing innovation will succeed?

The AIM Institute’s new white paper, ‘Catch the Innovation Wave’, written by founder and president Dan Adams, answers this imperative question. ‘Catch the Innovation Wave’ examines the common problems that lead to high uncertainty and failure of B2B innovation, and it provides clear insights that companies can use to create predictable, sustainable and successful product innovation.

"Just imagine if a company gave itself a decade-plus head start over competitors in customer-facing innovation - its their very lifeblood. B2B new product innovation is done so poorly today that we know it simply must change in the future. This white paper paints a picture of what I believe will be commonplace in 10 to 20 years." said Dan Adams.

The AIM Institute pioneered their science-based methodology that enables B2B companies to overcome the uncertain success rate for new product development.

“Sometimes just a slight mental shift is the difference between winning and losing. ‘Catch the Innovation Wave’ provides the new thinking to help a company finally embrace the brave new world of innovation.” says Scott Burleson, SVP of The AIM Institute.

To download a free copy of ‘Catch the Innovation Wave’ white paper, click on this link:

About The AIM Institute:
The AIM Institute is based in Cuyahoga Falls, OH, and is the leading provider of products, services and resources for B2B innovation. The AIM Institute focuses on exactly one thing: B2B product development. We’ve pioneered an entire suite of game-changing innovations that enable our clients to understand and meet B2B market needs.

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Lisa Avedon

Lisa Avedon
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