Local Family Bringing #1 Consumer Pick, Rita's Ice Custard Happiness to Scotts Valley

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Rita's Scotts Valley to open April 27th

For Immediate Release


This month, dessert lovers will finally be able to enjoy a fabulous new frozen dessert treat when Rita’s of Scotts Valley Calif., opens its doors. Located at 222-K Mount Herman Rd., Scotts Valley, CA 95066 in the King’s Village Shopping Center, Rita’s is expected to open April 27th at 12pm.

“Our family fell in love with Rita’s fabulous, fresh products,” said Scotts Valley resident, Lisa Rasmussen, President of East Bay Ice Empire, which is bringing dozens of Rita’s Ice locations to northern California. “Rita’s is taking the west coast by storm – an ice storm! Our fruit filled, fabulously tasty Italian ice is made fresh daily right in our shop. Served layered with our frozen custard, it’s an unbeatable and refreshing treat – never before seen Northern California!”

Rita’s will occupy 1,297 square feet at the King’s Village Shopping Center and employ 18 Treat Team members. The shop will be open daily from 12 pm to 10 p.m.

“We’re eager to bring our brand of fresh products and excellent service to Scotts Valley and look forward to becoming the dominant frozen treat destination in the county,” Rasmussen added.

Follow Rita’s of Scotts Valley on Twitter and Facebook to receive exciting updates on the upcoming opening.

About Rita’s

Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treat, made fresh daily, with real fruit in more than 65+ flavors, since 1984. Soon Guests in Scotts Valley can choose from Rita’s Ice flavors including the most popular, Mango, Cherry and Alex’s Lemonade, just to name a few! If guests want a bit more decadent treat, Rita’s Cream Ice, is offered in silky smooth flavors. Health-conscious guests can still enjoy a taste of Rita’s with sugar-free Italian Ice and Light Vanilla Frozen Custard.

Rita’s, the “Home of Cool Treats,” offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati, blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping. Rita’s also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors. Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.


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Misty Young
since: 03/2015
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