cleverbridge to Present at WhichTestWon’s The Live Event (TLE) USA 2015

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Mike Batko, director strategic accounts, to share insights on "Proven Tactics for Converting International Customers"


Mike Batko, director strategic accounts, cleverbridge

cleverbridge, a global full-service ecommerce provider for software and cloud companies, announces Mike Batko, director strategic accounts, will present at WhichTestWon’s The Live Event (TLE) USA 2015 to be held April 29 - May 1 at the Sheraton Austin Hotel in Austin, Texas. Batko will present “Proven Tactics for Converting International Customers” on April 30 from 2:30-3:30 p.m.

Drawing from years of experience helping cleverbridge clients grow global online revenue, Batko will focus on territories that drive large volume for online sales, and provide critical best practices to overcome language, currency and cultural differences. He’ll also share insights about what to focus on first, key payment methods to consider, the right way to present offers and how to remove barriers to purchase. Attendees will hear real-life examples of the journey to going global and successful optimization case studies, but also the strategy and challenges that many organizations have seen or will see with expansion.

Batko has been in the ecommerce industry for over eight years, with an emphasis on growing global online sales for companies. His globalization expertise has been integral to implementing optimized international checkout processes for numerous companies including NitroPDF, Systweak, Ipswitch, Dell and Embarcadero. 2015 marks the third WhichTestWon’s The Live Event in which Batko was asked to present.

Now in its third year, WhichTestWon’s The Live Event is the world’s top event for conversion, testing, UX and analytics professionals. This year’s event will feature two days of European and American case studies, plus advanced Deep-Dive Sessions and peer-to-peer discussion groups.

Schedule a meeting with cleverbridge at WhichTestWon’s TLE to learn how we can help you effectively manage customer relationships and rapidly grow online global sales by contacting inquiry(at)cleverbridge(dot)com. To learn more about cleverbridge, please visit

About cleverbridge
cleverbridge is a proven leader in ecommerce technology, services and expertise for global software and cloud companies that serve consumers and businesses. For more than 300 clients – including Avira, Corel, Dell, Malwarebytes and Parallels – cleverbridge is a true extension of their teams, understanding each client’s billing models, markets, channels and specific ecommerce requirements. cleverbridge provides an unsurpassed customer experience so that clients can strategically leverage ecommerce to effectively build customer relationships and generate more revenue. Headquartered in Cologne, Germany, cleverbridge has offices in Chicago, San Francisco and Tokyo. For more information, visit

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