Vaida Blue Announces the Launch of a Slow Fashion Resort-Wear Brand

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The launch of Vadia Blue’s eclectic premiere collection captivates the unpredictable and exciting.

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I believe that every piece in my collection is a piece of art that tells a story - Vaida Blue

Vaida Blue announces its launch of romantic resort-wear collection, which features pieces with elaborate hand-made elements and offers couture service for women with unique taste.    

Vaida Blue, the designer of the collection started her journey in the fashion world specializing in couture design, eventually, venturing into swimwear. After spending several years dedicated solely to swimwear design, she left the company with the intention of exploring new interests, but she could not deny that she was in the grips of a passion for swimwear.. One night after having this thought, Vaida was swept into a dream that changed the course of her journey. In her dream, she came to a field of blue roses. In awe and excitement, she started dancing, spinning in circles over and over until she got lightheaded and fell onto the blue roses. She was sure the thorns would tear her skin and clothes, but to her great surprise they didn't hurt, and contrarily felt velvety and soft to the touch. Inspired by the dream Vaida decided to take a leap of faith and ‘fall’ onto the blue roses in the real world – by combining the two unlikely design disciplines of couture and swimwear. Vaida Blue’s designs take on the unique combination of the blue rose by melding together two unlikely disciplines of couture and swimwear.

“I believe that every piece in my collection is a piece of art that tells a story. In my story, I take you to my field of blue roses which feels so familiar, yet unique and exciting,” says Vaida Blue the head designer and owner of Vaida Blue Resort-Wear.

Vaida is a European export. Originally from Lithuania, she migrated to the United States in 2002 and has been in love with America ever since. Vaida attended Virginia Commonwealth University and Central Saint Martins College for fashion design. Vaida graduated from VCU with Latin honors, and after graduation took her talents back to Europe. After an internship at critically acclaimed haute couture company Iris Van Herpen, she came back to the United States to further pursue her fashion career.

Vaida Blue resort-wear is a US based, mother and daughter, slow-fashion brand. Vaida Blue’s collection pieces range from long backless dresses, convertible mini dresses, convertible skirts, cover-ups, and t-shirts to two piece bikinis and one-piece intricate swimsuits. Vaida Blue promises unique, eclectic, couture tradition inspired luxury resort-wear designs. Vaida Blue’s must own pieces have limited availability and are made from imported materials in house, and in accompaniment with local and USA domestic artisans. Resort-wear is priced from $180 to $650 and is available to purchase globally online at

For more information about Vaida Blue please email info(at)vaidablue(dot)com.

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