GinzaMetrics Introduces Fully Customizable Marketing Intelligence Dashboards

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Marketing teams have been forced to fit their needs into a single platform that doesn't match their needs or piece together lots of tools to achieve their goals - resulting in lost time, reporting inaccuracies, and data integrity issues. To address this, GinzaMetrics is releasing a fully customizable dashboard offering for marketing teams including search, content, and social functions.

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Our customized dashboard tool gives teams the advantage of using the same data source while providing individuals with a custom view of the specific information that relates to their role, thereby eliminating the need for different tools.

GinzaMetrics announced today the availability of customizable dashboards for their marketing intelligence platform. Now, using a simple drag and drop system, marketers can build their own dashboards to view only the data, insights, recommendations, and reports they want to see. Teams can now use one platform to collect data accurately, with insights tailored to each person’s role - resulting in better collaboration and improved reporting accuracy. To make the process easier, GinzaMetrics provides popular templates that marketers can use, or change, on a module-by-module basis.

The customizable dashboard feature allows entire teams across multiple functions to share a single platform for data and analytics, but view and gather insights on only the data necessary to execute their individual functions. The build your own dashboard tool allows brands to retain the benefit of sharing data, tasks, workflow, reporting, and overviews while allowing team members to focus on insights and recommendations that are relevant to their role. The single platform as a source for data means users can be assured they’re not comparing apples and oranges - reducing time spent double-checking whose metrics are correct.

“Up until now, the specific data needs of individuals within an organization has given rise to the adoption of a variety of tools, disparate data, and an awkward workflow,” states Ray Grieselhuber, Founder & CEO, “Our customized dashboard tool gives teams the advantage of using the same data source while providing individuals with a custom view of the specific information that relates to their role, thereby eliminating the need for different tools or wasted time spent wading through a lot of extra data.”

To create a dashboard, users can begin with dashboard templates for:

  • Search
  • Content
  • Social Media
  • Competitor Intelligence
  • Marketing Performance Overview

Templates have movable modules for every metric GinzaMetrics provides. Users can see as little or as much data as they want on a single dashboard. Individual users are able to create multiple dashboards for different purposes. The new feature is available to all GinzaMetrics customers at no additional cost. Standard plans begin at $1,000 per month.

The customizable dashboard feature announcement follows closely behind two other major announcements by GinzaMetrics, Competitor Discovery, and Social Intelligence Tools. GinzaMetrics plans to continue to offer features that meet the needs of marketers, agencies, and large enterprise brands looking to improve findability on the web. A list of available dashboard chart modules follows at the end of this release. Details of what each chart can do are available here.

Ginzametrics is a multi-national company pioneering the science of findability. Designed to meet the needs of any size organization, GinzaMetrics’ SaaS platform provides marketing intelligence and reporting, while delivering the tactical tools needed to implement strategic recommendations and optimize content. Their software solution delivers daily updates and recommendations that go beyond web presence management to help companies and individuals meet marketing and business goals. Founded by Ray Grieselhuber in 2010, Ginzametrics is an international company headquartered in San Francisco, California with offices in Japan. Ginzametrics has received funding through Y Combinator and 500startups.

Available chart modules:

  • Marketing channel performance
  • All organic visits and rankings
  • All organic visits comparison
  • Goal completions
  • Organic visits and rankings (tracked keywords & topics)
  • Indexed pages
  • Inbound links stats
  • Organic conversions and rankings (tracked keywords & topics)
  • Findability Score trends
  • Ranking distribution
  • Recommendations summary
  • Social engagements

Table modules

  • Traffic summary
  • Search engine performance summary
  • Keyword analytics
  • Keyword group analytics
  • Content performance - social insights
  • Content performance - search insights
  • Competitive intelligence - search rankings
  • Preferred landing pages - performance
  • Ranking trends
  • Search engine comparisons
  • Page indexing
  • Inbound links
  • Linking domains
  • Anchor text
  • Annotations
  • Declined keywords activity
  • Improved keywords activity
  • Top keywords competitors
  • Custom HTML and text

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