Resolving Five Tensions on the Evolution to Brand Loyalty

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Loyalty360 webinar to focus on building blocks marketers can use to attain brand loyalty

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Bond Brand Loyalty, in partnership with Loyalty360, will cover the essential findings from The Loyalty Report 2015 to help marketers achieve this goal.

Not only are loyalty programs vital to building and deepening the relationships that drive lifetime customer value, it appears that they are even more popular among consumers than ever.

The 2015 Loyalty Report study proves that customers enjoy participating in a variety of loyalty programs and their overall influence on customer behavior appears to be increasing. This is good news, but there is still a lot of work to be done. Customers now have more choices than ever and the loyalty program space is becoming incredibly overcrowded.

The time is ripe for marketers to redouble their efforts and identify the improvements and make the changes that can set existing loyalty programs apart from the competition. Whether a brand is establishing a loyalty program for the first time, or looking to enhance an existing program, this webinar will reveal the key insights of The 2015 Loyalty Report, which gauged the attitudes and behaviors of more than 11,000 North American consumers related to the loyalty initiatives and programs for over 200 brands across numerous industries.

This webinar will frame the conversation on resolving the tensions marketers face as they relate to important brand loyalty topics.

On May 5, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Resolving Five Tensions on the Evolution to Brand Loyalty,” which will be presented by Bond Brand Loyalty.

This webinar will cover:

  • The Loyalty Program, the 5th Marketing ‘P’ – Loyalty as the bridge between brand promise and customer experience
  • Program Ratings & Rankings – Which programs garner top ratings and why they are winning
  • Program Loyalty vs. Brand Loyalty – The program must serve the brand, not (just) the program
  • Beyond Mobile App’athy – Realizing mobile’s role in driving loyalty to the brand, and how to avoid the pitfalls affecting others
  • Informaloyalty – Learning about driving loyalty outcomes from brands without explicit loyalty programs

Join Scott Robinson, Senior Director of Loyalty Consulting & Design, Bond Brand Loyalty, who possesses more than 10 years of experience designing large-scale loyalty and CRM programs; and Sean Claessen, EVP Strategy & Executive Creative Director, Bond Brand Loyalty, who has extensive experience in brand loyalty marketing and digital innovation for major brands such as Ford, Gap, and Target.

“It is absolutely crucial that brands seek ways to differentiate their loyalty program from the competition,” said Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “Bond Brand Loyalty, in partnership with Loyalty 360, will cover the essential findings from The 2015 Loyalty Report to help marketers achieve this goal.”

Marketers are invited to join Loyalty360 and Bond Brand Loyalty on May 5, 2015 at 1 p.m. EDT to hear the key takeaways from The 2015 Loyalty Report. To register for this webinar and for more information, please visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer-focused clearinghouse and think-tank committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Bond Brand Loyalty
Bond Brand Loyalty is a leader in the brand loyalty space for many of the most influential and valuable brands around the world. It strives to make the world a more loyal and rewarding place for customers, richer and more resilient for brands, and extremely profitable for the businesses those brands represent. Bond Brand Loyalty builds measurable, authentic and long-lasting relationships between its clients’ brands and their customers through loyalty strategy, customer experience, market research, insights and analytics, live events, experiential marketing, and proprietary loyalty technology platforms. For more information, visit

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Erin Raese
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