Linkitz Develops Wearable Tech Toy For Girls

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Company founder Dr. Lyssa Neel inspires the next wave of female tech titans, starting with girls ages four and up.

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There is a huge demand for technology toys that appeal to young girls. We are excited to be breaking ground as the first-of-its-kind product in this space.

Technology company Linkitz Systems Inc. wants to inspire girls globally with a Kickstarter campaign set to launch on May 5th. Their flagship product, Linkitz™, is a modular, programmable toy that lets girls ages four to eight create and customize their own stylish wearables.

Linkitz is designed to fill a major gap in the electronic toy market, where few technology toys are marketed to young girls. Educators and developmental psychologists agree that STEM interest should be nurtured from a young age, when early experiences shape lives. Playing with Linkitz will inspire creative engagement with technology.

“An increasingly large number of the jobs of the future will be in STEM fields. As a mother of three daughters, I have seen how the lack of toys that encourage girls to explore programming and engineering contributes to the disproportionately low number of women in the tech sector,” says Dr. Lyssa Neel, President and Co-founder of Linkitz Systems Inc. “As someone who grew up in the tech industry, I see our culture undergoing a massive change in women's interest and desire to participate in technology. For these reasons, there is a huge demand for technology toys that appeal to young girls. We are excited to be breaking ground as the first-of-its-kind product in this space.”

Linkitz Systems Inc.’s patent-pending technology will allow girls to create unique, programmable fashion accessories. By assembling links and using them in different combinations, girls can make accessories that play games, flash on cue, send secret messages to friends and much more. Linkitz also is the first wearable that girls can customize by using a simple, pictorial programming language. With Linkitz, imagination is a girl’s only limitation.

To learn more about Linkitz Systems and their campaign, visit

Dr. Lyssa Neel co-founded Linkitz Systems Inc. after serving as CEO and CTO at multiple technology start-ups. Dr. Neel started programming in eighth grade and later earned her S.B. in Electrical Engineering and Computer Science and her S.M. and Ph.D. in Computer Science, all from the Massachusetts Institute of Technology. As one of a handful of women in the program and the 10th woman to earn her Ph.D. in computer science at M.I.T., Dr. Neel developed a passion for encouraging women to study computer science and engineering, a desire compounded when she tried to find toys to inspire a love of technology in her three daughters.

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