Farmer's Union Insurance Sponsors Spring Extracurricular Activities for North Dakota High Schools

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The insurance company attends statewide high school athletic and extracurricular events to help further the goal of building strong communities.

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We view this as a corporate responsibility and it helps keep our agencies and agents in places where they are needed most -- it's a win for everyone.

Farmer's Union Insurance of Jamestown, ND, is proud to be a Premiere Sponsor for the North Dakota High School Activities Association and is gearing up for another great spring sports and activities season right now. To help support high school athletics and extracurricular activities, the company will be sending an agents and managers to the statewide events planned for the spring.

Farmer's Union Insurance has been a sponsor of the NDHSAA for the past decade. The company had started off as a supporting sponsor, but they found that the community response to their affiliation with the NDHSAA was overwhelmingly positive and decided to become more involved with the organization by becoming the Premiere Sponsor.

The sponsorship has also created a wonderful activity for Farmer's Union Insurance agents to participate in within their communities. The company has approximately 80 locations throughout the many rural areas of North Dakota, so an agent or company employee is always present at each statewide high school event, including both sports and music and art events.

Agents fill a variety of different roles at these events, says sales and marketing manager Kevin Ressler. Assisting in state tournaments, passing out awards and sponsoring broadcasts, which reach thousands of viewers, are just some of the responsibilities that Farmer's Union Insurance agents have handled.

Right now, high schools are transitioning to spring and summer sports from the winter activities, which is often the biggest season. Winter sports that just finished up include wrestling, basketball, swimming and hockey.

As spring begins, Ressler says the company will be present at soccer, softball and baseball games and tournaments, as well as other high school activities.

Ressler says that Farmer's Union Insurance employees attend these events to display this commitment to rural American and youth as well as develop strong bonds within these communities. They also receive the chance to promote their products, which include farm and homeowner's insurance, car insurance, health insurance and other related services.

"We're a lot different from some of the other urban markets in the country," Ressler says. "We don't have pro sports, so high school sports is a lifeblood for communities we represent. People are actively engaged in high school sports here, and it's a big part of our culture."

This, says Ressler, is one of the reasons that Farmer's Union Insurance renewed their sponsorship late last year. Because the mission statement for Farmer's Union Insurance emphasizes building strong communities, being a premier sponsor helps them stay engaged throughout the state.

"Our goal is to make sure our communities remain viable," Ressler explains. "We view this as a corporate responsibility and it helps keep our agencies and agents in places where they are needed most -- it's a win for everyone."

About Farmer's Union Insurance

Farmers Union Insurance, with the motto "simply different," offers numerous insurance services, including farm and ranch, health, life/annuity, agri-business, homeowners and more. As a mutual company, Farmers Union Mutual Insurance is both owned and governed by policyholders. Not all products are underwriting by Farmers Union Insurance. To learn more, visit

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Kevin Ressler