Market Research Event about How to Use Even Complex Unstructured Data to Better Inform Business Strategy Will Be Held in New York, NY on May 13th, 2015, Sponsored by TRC

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TRC Market Research, a product development market research firm based in Philadelphia, is hosting another of its 'TRC on the Road' event series in New York, NY on May 13th, 2015. A guest speaker from Columbia University, Mark Broadie, will talk about new, easy-to-understand ways to examine existing data in order to uncover insights that may have not been previously visible.

TRC on the Road

I'm thrilled to be able to continue our 'TRC on the Road' event series and yet again bridge the gap between the latest developments in academia and our clients' business needs.

TRC, a Philadelphia based market research company specializing in conjoint analysis and new product research, announced today its upcoming 'TRC on the Road' event in New York, NY on May 13th, 2015 from 3-6 pm. The speaker, Mark Broadie, is Professor of Business and Vice Dean of Columbia University. He is an award-winning teacher and expert in statistics and decision-making. His new book "Every Shot Counts" which he will present at the event is on the New York Times best seller list. Broadie will talk about uncovering new insights from existing data-sets by applying his new and revolutionary statistical approaches.

Broadie was given unprecedented access to the PGA's ShotLink Data which tracks every shot made in every golf tournament. Using unconventional methods from the financial world, he uncovered insights about what truly contributes to performance and how data can be used to make better decisions that lead to lower scores.

"I'm thrilled to be able to continue our 'TRC on the Road' event series and yet again be part of helping bridge the gap between the latest developments in academia and our clients' business needs", says Rich Raquet, TRC's President.

The presentation will be held at 230 Fifth in New York, NY and will be followed by questions and answers. This is a private event with limited space. RSVPing to Lenka Kolar is required in order to attend the event.

About TRC Market Research, a Philadelphia market research company
TRC Market Research is a product development market research firm that provides expertise in designing and implementing successful choice-related research, including product development, pricing research, discrete-choice conjoint analysis, max-diff tournament and other complex market research techniques.

Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organization (CASRO) and the American Marketing Association.

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Lenka Kolar
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