Internet of Things (IoT) – Moving Fast So Be Flexible

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Saugatuck Technology’s latest report details strong growth in IoT Infrastructures and Applications

The Internet of Things (IoT) market is poised to grow at an extraordinary pace over the next few years – with growth drivers being real-world applications constructed using innovative technologies, and resulting in improving implementation ROIs. However, IoT is too big, and moving too fast to tackle alone. Provider ecosystems are necessary for the IoT to provide value because the higher-value applications require integration of data from multiple devices to create insights.

As a result, the risk for providers and business buyers is high. In some cases, the day providers release their IoT messaging and solution set, some market segments could perceive it as obsolete. Providers need to be nimble internally and externally to not only respond to market shifts, but to know enough and have the credibility to drive market changes. For IoT products, providers must design them with change in mind – change from a smaller and more advanced component; change from a fickle user base; change from regulatory injection. Plus, buyer and provider confusion will slow IoT growth in the near term.

These are among the many insights that can be gained from a new study released by IT business strategy firm Saugatuck Technology, Inc. The comprehensive 17-page report entitled, “Making Sense of the Internet of Things (IoT): What’s a Leader to Do?”, is available today free of charge to ongoing Saugatuck research clients, and available for purchase and downloading by non-clients.

“There's no question whether the Internet of Things is growing fast. The question is whether we can ensure that growth is smart,” shared Ron Exler, Saugatuck Senior Strategist and lead author of the report. “In fact, IoT is not about things. It's about solving problems in new ways, from the intelligent home to the Industrial applications to smart cities.” Exler went on to share: “Connecting things to the Internet is pretty easy. Having things talk with each other is trickier. Creating new value for consumers and enterprises is the magic."

Key issues explored in this Saugatuck Strategic Report include:

  • What is the IoT opportunity for businesses and providers?
  • How can IoT products and services complement existing provider portfolios?
  • What are the challenges and barriers to entry?
  • Why are there so many IoT groups, and which ones are most important?
  • What should providers do to improve their, and their clients, chances of success?
  • What does Saugatuck think will happen to the IoT in the future?

A representative list of providers mentioned in the report include: ABB, Apple, ARM, AT&T, Bosch, Cisco, Dell, Ericsson, Eurotech, IBM, Intel, GE, Google, HP, LG, Mediatek, Microsoft, Mocana, Oracle, Panasonic, Pitney Bowes, Qualcomm, SAP, Semtech, Siemens, Sierra Wireless, Sony, and Verizon.

Ongoing subscribers to Saugatuck’s Continuous Research Services (CRS) can download the report (after signing in to their Saugatuck accounts) by clicking here ( Non-clients interested in purchasing and downloading the report can do so here ( Saugatuck is pleased to provide media and associated parties a copy for their professional use; please email chris.macgregor(at)saugatucktechnology(dot)com for access.

About Saugatuck Technology
Saugatuck Technology, Inc., provides subscription research and advisory consulting services focused on key market trends and disruptive technologies driving change in business computing. Founded in 1999, Saugatuck is headquartered in Westport, CT with resources in metro Boston, Silicon Valley, and Wiesbaden, Germany. For more information, please visit or call +1.203.454.3900.

To request a briefing with our analysts, contact: chris.macgregor(at)saugatucktechnology(dot)com.

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