Castro Valley CA Real Estate Agent Murline Monat Discusses Top Reasons Homes Won’t Sell in the 2015 Market

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An April, 2015 San Francisco Chronicle article by Kathleen Pender states that “Listing agents offered various reasons why homes don’t sell, even in a seller’s market and how to overcome and control those obstacles.

Murline Monat, a real estate agent specializing in Castro Valley, CA homes supports Kathleen Pender’s statement, “What keeps listings from selling, in most cases, is the price, but it can also be due to a host of factors over which you, as the listing agent have little control. In order for the house to sell, even when the market is on fire, it must cross that threshold where it is in the top 50 percent of all listings in terms of price and value. If not, it can continue to sit on the market month after month with the listing ultimately expiring. So who is responsible for what in the transactions?”

Murline suggests these factors that to control the sale of your home:

1.    Location and competition influence the initial market price
The old adage that all that matters in real estate is location, location, location is still true. You can’t control where a property is located, nor can you consider the number of competing properties. Price is the one factor that takes both of these issues into consideration. Agents educate their sellers regarding pricing. The seller ultimately sets the price. If the property is priced well and considers the location and competition it will sell within a few weeks in the Bay Area.

2.    Buyers determine the offer price
The buyers ultimately determine the price or “what the market will bear.” If a home is priced too high, the home will not meet buyer’s search criteria and it will have fewer views and fewer offers. Once an offer is accepted an appraiser is a third party that can influence the price as well. Thus a well price home often encourages multiple offers show demand and can have an affect on the appraisal.

3.    Agents control the marketing
Murline further suggests, “Your role, as listing agent, is to make sure that each of your listings has maximum exposure to the marketplace that results in maximum price. An integrated strategy works best. Curb appeal and a beautifully staged home complemented with high quality photos for print and websites are the first steps. These photos speak to the buyers. Agents create a lifestyle image through the staging and their on-line presentations.”

4.    The sellers control access
Easy access and open house events and agent that tour their clients are extremely important. Cannot sell what you cannot see. Sellers must be willing to step out with notice upon all requests. Tenants can often hamper access have a negative affect on pricing.

5.    The sellers control the homes condition
Often homes look great but have deferred maintenance concerns that may affect the price and presentation of the home. Ms. Monat suggest that sellers be proactive and complete pest, home and roof inspections up front. Inform all potential buyers equally. Reveal and disclose. The seller remains in a position of control knowing the true cost of repairs prior to receiving offers and negotiations.


Selling a home is the ultimate team effort. There is an ebb and flow of compromise throughout the process, from pricing to staging, to showing and most importantly negotiating. Sellers that work closely with their agent will not leave money on the table.

About Murline Monat, Realtor®

A long-time Bay Area resident, Murline brings a wealth of knowledge and experience to her realty career – including an M.S in Industrial Psychology, building her own home, and group facilitation. Her background makes her an excellent champion for her clients. By ensuring her clients are appropriately informed throughout the purchasing or selling process, coordinating all the parties involved, and negotiating the best deal, Murline’s reputation in the community and realty industry is impeccable.

Before becoming a realtor in 2009, Murline Monat spent her time analyzing sales trends for both large corporations and small businesses. The difference between retail sales trends and real estate trends are minimal and she is able to support her clients in one of the most important lifestyle choices they will make. These decisions “bring great comfort and satisfaction to individuals and to families. I love being a part of that process.”

A Bay Area resident since the age of 5, Murline and her husband made Castro Valley their home because of its central location for both of their careers at the time. While a practical choice, the decision to live in Castro Valley has always been a happy one.

Contact Information
Murline Monat | CalBre# 01824992
Empire Realty Associates, Inc.
Danville, CA 94526


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Suzanne Bourgault
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