London School of Marketing publishes a template for marketers to measure the financial return of their marketing campaigns

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LSM releases a template to calculate the return on investment for a marketing campaign.

Template: Measuring the financial return of marketing campaigns

Template: Measuring the financial return of marketing campaigns

This template is ideal for simulating campaigns before you actually run them. It will show the potential scope for the ROI, and help to optimise it by highlighting costs that could be adjusted

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published a free template to help marketers measure the financial return of their marketing campaigns. It is now available for download from their website.

"The digital world is flooded with tools that marketers can use to measure their performance. However, while landing page hits and CTA clicks are useful for tracking performance and growth, senior management teams are generally more interested in the bottom line," said Gimhani Gunasinghe, Head of Marketing for London School of Marketing. "This is why financial return on investment (ROI) statistics are so valuable."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this template helps marketers to formulate their return on investment (ROI), calculate their return, calculate their investment and measure their ROI.

"This template is ideal for simulating campaigns before you actually run them. It will show the potential scope for the ROI, and help to optimise it by highlighting costs that could be adjusted," said Gunasinghe. "Simulating campaigns can also help you show your employers what your campaign could expect to achieve and thus help secure the budget for it."

Click here to read the full article and to download the template.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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