PureFormulas ranks among America’s leading web merchants for the fourth consecutive year

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South Florida-based e-retailer of dietary supplements has placed among Internet Retailer’s Top 500 Guide

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"Our reason for being is to continue offering an efficient, secure and friendly shopping experience with highest-grade products." José L. Prendes, PureFormulas CEO

PureFormulas has ranked 401st among North America’s leading web merchants in the newly released 2015 Internet Retailer Top 500 Guide. PureFormulas has also placed 22nd in the Health/Beauty category.

One common feature of the retailers featured on the list, whether they are in the top 10 or 500, is their ability to adapt to a rapidly changing industry, including the customers’ increasing reliance on social media and mobile-friendly technology.

“Over the last year, the PureFormulas team has focused on enhancing our customers’ experience with a new and improved website, featuring a more robust e-commerce platform, and a fully secure, personalized visit for loyal customers and new visitors alike,” said PureFormulas CEO José L. Prendes. “While we are thrilled to stand with the top online retailers in North America, our reason for being is to continue offering an efficient, secure and friendly shopping experience with highest-grade products.”

According to Internet Retailer, the Top 500 outpaced an already strong e-commerce industry, which grew far faster than overall retail in North America. America’s 500 largest e-retailers grew their web sales by 16.2 percent to $256 billion in 2014, more than six times the sales growth of traditional stores.

PureFormulas’ position in the rankings is particularly significant when considering that the Health/Beauty category has only a 1.8 percent share among 15 categories of Top 500 retailers. This includes leading category of Books/Music/Video with a 73 percent share; Office Supplies at 45.7 percent; and Apparel, with a 13.7 percent share

About PureFormulas

Headquartered in Miami, FL, PureFormulas.com is a leader in the online health supplement space, distributing GMP-certified quality products, including dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products, with an average of 400,000 active customers and 80+ service professionals. PureFormulas.com features a secure and friendly online shopping experience providing free shipping on more than 40,000 products. PureFormulas’ professionals work with a board of healthcare advisors, naturopaths and chiropractors to keep up-to-date with customers’ needs and healthcare trends. PureFormulas’ mission is to maintain daily motivation and passion for healthy living, with a focus on high-level customer service and quality products. For more information on PureFormulas, please go to: http://www.pureformulas.com.

About Internet Retailer®
Internet Retailer is the world’s largest publisher in the field of e-commerce. Through multiple print, digital and web-based publications and database services, they provide strategic and practical business information and original competitive research on e-retailing to more than 400,000 retail executives and direct marketers every month. Publications include the monthly Internet Retailer magazine, which has been covering e-commerce since March 1999, internetretailer.com and IRNewsLink, a daily e-mail newsletter. Internet Retailer also provides proprietary research on online retailing through its database, Top500Guide.com and its research guides, including the Top 500 Guide, Second 500 Guide, Top 500 Europe, Mobile 500, and Social Media 500.

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