Celebrate Earth Day Every Day with 1% for the Planet

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Environmental network aims to raise awareness, funds through Earth Month

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It’s the power of one. One action from one individual makes a positive difference, but combining these actions and working together towards these goals consistently is when the real change happens.

1% for the Planet, one of the world’s largest environmental networks, is on a mission this Earth Month to inspire and remind people why the planet needs our support all year round. The network aims to raise $11,111 in April through a recent project, Going Out is Going In, created by network ambassadors James Joiner and Jeff Johnson with the help of Patagonia. The books are available through the organization’s Indiegogo page for a $25 donation.

Going Out is Going In debuted in March at SXSW in Austin. The project brings together an extraordinary group of top lifestyle, adventure, and outdoor photographers documenting natural beauty through their eyes. In addition, more than 40 bands, including Modest Mouse, Jack Johnson, and Blind Pilot, contributed a track for a “road trip playlist,” a one-of-a-kind collection that complements the scenes shown within the book.

For 1% for the Planet, Earth Day is just the building block on which it works to create change for this big blue planet. The 1% for the Planet network brings together more than 1,000 businesses and 3,000 nonprofits worldwide that choose to make every day Earth Day. Businesses in the network pledge to donate 1% of sales to nonprofit partners, working towards making the planet a better place.

“It is inspiring to see the action people take on Earth Day, but it should also serve as a reminder that we should keep the planet in mind always,” said Barbara Friedsam, senior director of marketing for 1% for the Planet. “Through our network, our members, partners, and ambassadors choose to make Earth Day every day, and that’s what we aim to do with our target of raising a modest $11,111 for the network this month. It’s the power of one. One action from one individual makes a positive difference, but combining these actions and working together towards these goals consistently is when the real change happens.”

To support 1% for the Planet’s Earth Month initiative by purchasing a copy of Going Out Is Going In, please visit: bit.ly/1y58lqc To learn more about the 1% for the Planet network, please visit: http://www.onepercentfortheplanet.org. Be sure to follow along with 1% for the Planet (@1percentftp) throughout the month of April by following the hashtag #earthdayeveryday on Twitter and Instagram.

The Photographers
Andy Mann; Becca Skinner; Ben Moon; Chris Burkard; Forest Woodward; James Q. Martin; Sam Horine; Tamara Hastie; Jeff Johnson; James Joiner.

The Musical Artists
Modest Mouse; Jack Johnson; Dawes; The Head & The Heart; Bahamas; Beats Antique; The Heartless Bastards; G Love & Special Sauce; Toro y Moi; Matt Costa; Ben Sollee; Strand of Oaks; Blind Pilot; The Hold Steady; Lettuce; Delta Spirit; Nicki Bluhm & the Gramblers; Torres; PHOX; Nicole Atkins; Fruition; Robert Ellis; Annie Bethancourt; Ages & Ages; The Amazing; Deer Tick; Kate Tucker & the Sons of Sweden; CP Stelling; Daniel Ellsworth & the Great Lakes; Avers; Happiness; Ghost Punch; Quiet Life; Rozz & the Rice Cakes; Houndmouth; River Whyless; ALO; Mimicking Birds; JP Harris & the Tough Choices; Neil Halstead; Trapper Schoep; Eastern Conference Champions.


About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1,200 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide.

To learn more go to: http://www.onepercentfortheplanet.org.

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Michelle Searer
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