TUNE Welcomes Malcolm Gladwell to Keynote the Mainstage at Postback

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“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” ― Malcolm Gladwell

Malcolm Gladwell

TUNE, the leading unified platform for mobile marketing, today announced best selling author Malcolm Gladwell will deliver the keynote session at its third annual Postback event, taking place July 23-24, in Seattle, Washington.

Named one of the 100 most influential people by TIME magazine, Malcolm Gladwell is the author of five New York Times best sellers. He has explored how ideas spread in The Tipping Point, decision making in Blink, and the roots of success in Outliers. With his latest book, David and Goliath, he examines our understanding of the advantages of disadvantages, arguing that we have underestimated the value of adversity and over-estimated the value of privilege. He has also been a staff writer for The New Yorker since 1996.

We are thrilled to bring Gladwell’s provocative ideas to Postback attendees, and complement an all-star lineup of speakers. If you’re a Gladwell devotee, Postback fanatic, or an ambitious marketer always on the hunt for inspiration, we hope you’ll join us in welcoming our keynote with a social shout out:

“I am a huge fan of the way Gladwell turns the things that we believe to be common sense or fundamental on their head, bringing a fresh reality to why things happen and why people react or behave the way they do. This gives us a glimmer of what will come next. In a time when user behavior and marketing have dramatically shifted toward mobile, I can’t think of a more exciting person to shed light on the trends we’re experiencing and what to expect.”

  • Peter Hamilton, CEO of TUNE

Postback, the mobile event of the summer, is designed to educate, connect and inspire the fast-growing mobile community. Over 500 attendees are expected during the two day event - attendees ranging from marketers to CMOs to agencies to partner networks. In addition to the conference series, attendees should be excited for a private cruise around Seattle, an epic party with a surprise musical artist, and guaranteed conversations with the leaders in mobile marketing.

Want to learn more about Postback? Visit http://www.tune.com/postback to discover what speakers, sessions, and events we’re packing into two sunny Seattle days, July 23-24.

About TUNE
Our mission is to make mobile marketing better, for everyone. TUNE is the global marketing platform to help marketers measure the performance of their mobile campaigns. Headquartered in Seattle, with global offices including San Francisco, NYC, Seoul, London, Berlin and Tel Aviv, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by top brands including Sephora, Trulia, Alaska Airlines, EA, Supercell and more.

For more information, visit http://www.tune.com. You can also follow TUNE on Twitter, Facebook, LinkedIn, Google+, and Instagram.

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Jennifer Wong
TUNE
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