Boston, MA (PRWEB) April 23, 2015
New Hampshire-based e-commerce company Ziftr today announced a partnership with two-factor authentication company Clef. Ziftr will integrate Clef into its cryptocurrency and credit card payment platform, ziftrPAY, to provide enhanced security and convenience for ziftrPAY users.
ziftrPAY is a next-generation payment platform and customer loyalty program that allows merchants to accept credit cards and multiple cryptocurrencies. It offers merchants tokenized security, reduced transaction fees, volatility risk protection, batch payouts and more. As part of the customer loyalty program, ziftrPAY merchants will receive free ziftrCOIN digital coupons to give to their shoppers to incentivize them to use cryptocurrency, a low-cost, low-risk alternative to credit cards.
Clef is an Oakland, California-based two-factor authentication company that eliminates the need for passwords. Unlike password-based solutions, Clef provides a better user experience that’s also more secure, protecting against phishing, brute force, bucket brigade, keylogging, server breach and more. Users simply download the Clef app to their iOS or Android phones and upon logging into a website via Clef, open the app and wave their phone across the screen. Clef sends an encrypted key from the user’s phone using the RSA algorithm, which allows websites to recognize users from their device rather than from a password.
ziftrPAY users will have the option of signing into their accounts using Clef or using a traditional password login.
“With ziftrPAY, we’re creating a simple, secure shopping experience for merchants and shoppers, so it makes perfect sense for us to incorporate two-factor authentication from a company that also values simplicity and security,” said Bob Wilkins, CEO of Ziftr. “This partnership with Clef brings together two innovative companies that are reinventing user experiences and making waves in our respective industries.”
As part of the partnership, Clef will implement the ziftrPAY payment platform so that it can begin accepting payments in the form of multiple cryptocurrencies, including Bitcoin, Litecoin, Dogecoin and ziftrCOIN.
"Usability is the missing ingredient keeping cryptocurrency from going mainstream, which is what makes us so excited to be working with Ziftr,” said Brennen Byrne, CEO of Clef. “With ziftrPAY, they're helping bring a whole new tier of merchants into the fold and making it easier for anyone to pay."
Established in 2008 and based in Milford, New Hampshire, Ziftr is revolutionizing the shopping experience by bringing cryptocurrency into the mainstream for both consumers and merchants. To accomplish this goal, Ziftr has developed the following tools and applications: ziftrCOIN, a digital coin that functions like a coupon; ziftrPAY, a next-generation cryptocurrency/credit card payment platform and customer loyalty program; ziftrWALLET, a multicoin digital wallet; and ziftrSHOP, a worldwide online marketplace where consumers will be able to conduct transactions using credit cards and cryptocurrency.
Ziftr is a product of myVBO®, a full-service design, marketing and development company that helps businesses turn their ambitions into realities.
For more information about Ziftr, visit http://www.ziftr.com.
ziftrPAY is the simplest way for merchants to accept credit cards and multiple cryptocurrencies. But it’s more than just a payment platform. It’s also a customer loyalty program. ziftrPAY merchants receive ziftrCOIN digital coupons that they can give to their customers to provide a discount shopping incentive that also familiarizes them with cryptocurrency, a low-risk, low-fee payment method. This way, merchants can increase profit margins and incentivize customers without missing a beat.
For more information about ziftrPAY, visit http://www.ziftrPAY.com.
Clef builds two-factor authentication that includes and empowers users with an intuitive experience. With Clef, websites can put secure cryptography in the hands of every user and recognize anyone with just a wave of the phone.
For more information about Clef, visit http://www.getclef.com.
All statements in this release, other than statements of historical facts that address future ziftrCOIN availability, or developments that the ziftrCOIN expects are forward looking statements. Although the Corporation believes the expectations expressed in such forward looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results or developments may differ materially from those in the forward looking statements. Factors that could cause results to differ materially from those in the forward looking statements include, but are not limited to: market volatility; continued availability of capital, financing and personnel; government regulation and laws; and general economic, market or business conditions.