BRC Imagination Arts Completes and Delivers 'The Golden Ear' for Expo Milano 2015

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BRC Imagination Arts, an experience design agency that Turns Brands Into Destinations™, has completed and delivered “The Golden Ear,” the latest in a long list of successful expo films.

BRC Imagination Arts, an experience design agency that Turns Brands Into Destinations™, has completed and delivered “The Golden Ear,” the latest in a long list of successful expo films created by BRC Imagination Arts. The film, a charming, animated story produced by two-time Academy Award® nominee Bob Rogers and directed by BRC Imagination Arts Executive Creative Director, Christian Lachel, will appear at Expo Milano 2015.

The film is part of an overall media and asset package created by BRC Imagination Arts. “The EU wanted to provide their main message through a more comprehensive story-driven approach, something that is a lot more fun, with character, heart, and entertainment,” said Christian Lachel, Executive Creative Director at BRC Imagination Arts.

BRC Imagination Arts has a 30-year track record of creating award-winning films that leave World Expo audiences inspired and moved. Two of the company’s live-action short films, “Rainbow War” and “Ballet Robotique” (1986 World's Fair in Vancouver, BC), were nominated for Academy Awards®. The company’s World Expo client list includes the United States at Aichi Expo 2005 and Shanghai Expo 2010; China Mobile and China Telecom at Shanghai Expo 2010; and many others.

About BRC Imagination Arts
BRC Imagination Arts Turns Brands Into Destinations™. It conceives, designs and makes emotionally evocative brand destinations and cultural attractions that audiences love. For more than three decades, its masterful storytellers have helped iconic brands all over the world tell their stories in ways that engage audiences and inspire brand loyalty. BRC Imagination Arts has worked with and created some of the most respected and iconic destinations in the world, including “The Heineken Experience,” “Dream Big” by China Mobile and China Telecom, “Story Garden” by AMOREPACIFIC, “The World of Coca-Cola,” “The Ford Rouge Factory Tour,” and “The Guinness Storehouse.” For more information, visit http://www.brcweb.com.

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Nicole Walker
@BRCArts
since: 06/2013
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