"We’ve used CRM as something that is holistic and living, so that there is constant opportunity for change and development." - Tally Simmons, Senior Manager, Operations at EdAssist
Long Beach, CA (PRWEB) April 29, 2015
Global CRM, ERP, POS, and eCommerce solution provider Ignify is pleased to announce its newest client case study on EdAssist, a subsidiary of Bright Horizons Family Solutions. EdAssist transforms employer tuition assistance programs into a strategic investment that cultivates a smarter workforce and improves employee retention and mobility.
Ignify implemented Microsoft Dynamics CRM, a collaborative, scalable system that integrates with the newly designed EdAssist web front end. This replaced a number of home-grown, disparate systems that EdAssist was previously running to manage day to day activities, such as advising sessions, incoming cases, and client-employee savings. These processes were not efficient or scalable and did not provide the useful analytics and reporting necessary to grow the business to the next level.
With Microsoft Dynamics CRM, EdAssist is able to manage processes more efficiently, in order to further the company on its mission to help employees advance their own careers through continued education.
“CRM is something that we’re able to develop internally to really fit our business needs – I think all of our lines of business are very unique,” said Tally Simmons, Senior Manager, Operations at EdAssist, in the case study. “We’ve used CRM as something that is holistic and living, so that there is constant opportunity for change and development."
The benefits of Microsoft Dynamics CRM have furthered EdAssist on its mission of delivering tuition assistance management services to its clients—busy, working adults going back to school. Top benefits include:
High User Adoption
Microsoft Dynamics CRM quickly gained a lot of traction within EdAssist due to its intuitive interface, powerful processing capabilities, and activity management. EdAssist continually extends Microsoft Dynamics CRM way beyond traditional sales force automation or customer relationship management in order to truly cultivate a best-of-breed, world-class system.
Increased Efficiency and Customer Satisfaction
By accessing case records and the complete 360-degree-view that Microsoft Dynamics CRM provides, EdAssist is able to understand and manage customer concerns immediately, including advising questions, scheduling concerns, and payment options.
Transparency into Business Processes
Prior to Microsoft Dynamics CRM, Bright Horizons lacked the 360-degree perspective of its clients that it needed to grow. If a customer was happy with one of the lines of business, but not the other, there was no way to connect the dots and pinpoint what worked and what didn’t company-wide.
“Our customers are provided with the highest level of service and consulting,” said Sandeep Walia, CEO of Ignify. “EdAssist is no exception; we are continually working to improve and personalize the CRM system to better serve the needs of the company in order to increase efficiency and streamline internal processes.”
EdAssist, a subsidiary of Bright Horizons, is a leading provider of outsourced tuition assistance management services. With more than 30 years of experience designing and administering tuition programs, EdAssist brings value to its clients by providing savings on their corporate tuition reimbursement benefits. These significant cost savings span its client-verticals that include healthcare, technology, and manufacturing. Some of EdAssist’s services include: highly personalized advising, access to an exclusive education network, proprietary software and tracking, and tuition assistance policy consulting.
Ignify is winner/finalist of the Worldwide Microsoft Partner Award in 2014, 2013, 2012, 2011, and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Deloitte, Inc. Magazine and Entrepreneur Magazine. Ignify has team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Toronto, Manila, Singapore, Kuala Lumpur, Pune, Bangalore, and Bangkok. For more information, visit http://www.ignify.com or call 888 IGNIFY5. Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm, or read its blog at blog.ignify.com.