32° Weatherproof® Signs on to Use Enhanced Retail Solutions' Software

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32° Weatherproof® will use ERS Business Intelligence Software for POS Analysis to track its 32°HEAT and 32°COOL brands

Weatherproof 32° Heat Logo

Weatherproof 32° Heat Logo

'We were drawn to ERS due to their software’s features and their end to end solution.' - Charles Lunden, Director of Planning at 32° Weatherproof

32° Weatherproof®, a fast growing division of leading apparel manufacturer Weatherproof®, has engaged Enhanced Retail Solutions (ERS) to gain a view into the sales and the replenishment needs of its retail partners.

ERS is a top provider of Retail Analytic and Demand Planning to retailers, licensors and their vendor partners. ERS clients use their consulting and software to analyze product sales and trends as well as to better forecast their inventory needs. ERS tools transform vast quantities of data into meaningful, actionable opportunities. Their experience in retail management, along with their extensive software development background combine to offer consulting and software aid in managing and studying the performance of inventoried items.

“We were drawn to ERS due to their software’s features and their end to end solution,” said Charles Lunden, Director of Planning at 32° Weatherproof®. “They were able to very quickly turn on the EDI POS data and transform it into a meaningful format for reporting. In fact, my data was set up and I was trained before another potential vendor returned my call."

About Enhanced Retail Solutions LLC:
Enhanced Retail Solutions is a New York based software and consulting firm specializing in Retail Analysis and Demand Planning for the manufacturer and their retail partners. ERS' state of the art software tools and consulting deliver critical data quickly, easily and cost effectively, adding over one hundred million dollars to their clients' bottom line. ERS' broad customer base includes industry leaders in the electronics, consumer products, apparel, footwear, home textile, toy, home décor, home improvement, housewares, jewelry, and food industries. For more information, visit http://www.EnhancedRetailSolutions.com.

About 32° Weatherproof®:
Weatherproof®, a leading apparel manufacturer, is a division of David Peyser Sportswear. The company’s value driven tradition has helped forge incomparable relationships with retailers and consumers. Beginning in 1992, with outerwear for men, Weatherproof® has flourished into a branded label with divisions catering to diverse lifestyles. The launch of 32° Weatherproof® came in 2008, adding a collection of Men’s active outerwear geared for department and specialty activewear shops. The collection features water resistant, cold resistant and wind resistant jackets that utilize the latest fabric technologies available. 32° Weatherproof® Women’s debuted for Fall 2010, followed by a Childrenswear collection. For more information, visit http://www.weatherproofgarment.com.

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