Video Carousel Significantly Expands the Native Experience in Mobile Ads

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Aarki introduces another industry first - a video carousel ad format that provides a native container with a gallery of videos populated via a dynamic creative feed.

Aarki
Principles of creative and technical excellence drive us to achieve desired results for each client and build a non-disruptive experience for the user.

Aarki introduces another industry first - a video carousel ad format that provides a native container with a gallery of videos populated via a dynamic creative feed.

The format is built for a seamless mobile ad user experience and has already run in more than 150 ad units with 90 different advertisers. This ad format has enabled the advertisers to more than double the key ad performance indicators (CTR, CR and eCPM) over industry benchmarks. A top choice of Aarki’s app marketing clients, the carousel can be live in as little as 48 hours once final video assets have been secured.

The video carousel puts the user in control of the ad they want to see - thereby driving relevance and a non-disruptive mobile ad experience. Each unit includes three to five video ads, selected to appear based on the performance of each offer per placement and audience. The carousel rotates lean 1-2 MB, mp4, HD video advertisements between 10-15 seconds each in a container designed to be native to the app or game in which it is displayed. Aarki can convert videos into the proper file type, aspect ratio, length or file size.

An industry leader in mobile advertising, Aarki’s app marketing delivers app developers and marketers front to end support for incentivized and non-incentivized advertising campaigns. Excellent creative is enabled by our mobile advertising platform Aarki Encore and media buying by expert bidders on top ad networks, resulting in stronger ROI with volume guarantee programs.

Aarki CEO Sid Bhatt remarked, “As the app space becomes more complex, app marketers are having to work harder to stand out. Principles of creative and technical excellence drive us to achieve desired results for each client and build a non-disruptive experience for the user.”

About Aarki
Aarki is transforming mobile advertising with joyful creative. We offer the industry’s leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.

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Raj Misra
Aarki
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