JCPenney Chooses Massachusetts Fashion Blogger for Nationwide Spring 2015 Campaign

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Boston Fashion Blogger, Kimberly Gioioso, of The Haute Mamas, appears in JCPenney's Spring Muse campaign.

Kimberly Gioioso - JCP Muse

JCPenney kicked off their new #JCPMUSE campaign, this spring, choosing only five fashion bloggers from across the country. Among the chosen is Easton native Kimberly Gioioso of The Haute Mamas. JCPenney chose the five women based on their personal style that incorporated the JCPenney brand shown through their blogs and Instagram pages. The women were then flown to NYC for a three-day photo shoot at Milk Studios with famed photographer Tom Corbett.

Kimberly, now of Mattapoisett, first started blogging back in 2010, under the name Three Haute Mamas. In early 2015, she found a new partner in friend, Jessica Hennessy. The blog focuses on spreading a positive attitude, while also doing some girly fashion gawking.The two women also share the experience of losing a spouse, and write about their experiences and how to move forward on The Haute Mamas.

Besides their weekly "widows column," the women also share their opinion from everything to favorite restaurants, to silly stories, and of course fashion! The women get some help from a monthly "Haute Guest". Most recently featured, Kate Merrill from WCVB Channel 4.

JCPenney is currently featuring Kim's photo shoot on their social media and can be found at

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Jessica Hennessy
The Haute Mamas
+1 (617) 680-4241
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Kimberly Gioioso and Jessica Hennessy
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