Women are looking for fine jewellery pieces that are more stylish, more fun, less formal. They want pieces that are more wearable, with more options for pairing with different dressing styles and suitable for more than formal wear.
Singapore (PRWEB) April 28, 2015
It’s time women had more choices when it comes to fine jewellery. Women want the real thing with precious metals and quality gemstones. But they also want pieces that are fashionable and have a strong sense of design and style.
More choices are available now with INIZI’s launch of its Facets Collection of designer fine fashion sterling silver jewellery with gemstones and pearls.
INIZI’s new jewellery collection—in which fine jewellery meets a keen fashion sense—comprises contemporary pieces that women can enjoy with evening wear, work attire, or just T-shirt or tank-top and jeans.
The collection features a strong sense of design and style and uses high-quality gemstones like agate, amethyst, apatite, carnelian, chalcedony, citrine, hematite, onyx, pyrite, rock crystal, spinel and topaz; and freshwater pearls.
“It’s wonderful to see that fashion and fine jewellery have merged, as they should,” said Christina Lim, Designer and CEO of Blackfrangipani Pte Ltd. The company is behind the INIZI brand of designer fine fashion jewellery.
“While more formal and traditional pieces are here to stay, designer fine fashion jewellery—with emphasis on quality and design; and a good measure of fun—have quickly gained popularity.
“Women today are more relaxed and more comfortable and confident about their own styles and personalities. These women are looking for designer fine fashion jewellery pieces that are more stylish, more fun and less formal. They want pieces that are more wearable, with more options for pairing with different dress styles and suitable for more than formal wear.”
Christina added that INIZI pieces are designed with these women in mind. The handmade jewellery has been described as “design-focused”, “clean, delicate, well-made, high-quality”, even “unique, edgy and quirky”. These adjectives are from visitors to INIZI’s booth at a recent international trade show launch.
blackfrangipani (Blackfrangipani Pte Ltd) is the artistic and creative expression of Designer and CEO Christina Lim. She has always been in love with all things beautiful and feminine and is madly passionate about designing and producing jewellery pieces.
Christina professes to love art, fashion, travel and a good cup of coffee. “But one of the things I love doing most is to create my own fashion pieces,” she said.
Her pieces are designed to be timeless, always in fashion. They are also designed to be versatile; and can be worn day or night; from work to play; day after day.
Christina started blackfrangipani some years ago, designing, handcrafting and selling one-of-a-kind Victorian hand-beaded necklace purses through online shopping sites as well as blackfrangipani’s own website.
The range of products expanded to include glass beads and crystal bracelets and necklaces, as well as a limited line of handbags made from the pages of magazines. Christina is a bit of a recycling fanatic and has even made totes out of plastic shopping bags.
Photo Captions and Credits
© 2015 Blackfrangipani Pte Ltd • Photo: John Lim