These firms have proven their ability to gain bet-the-company status, innovate in an industry often criticized for clinging to old-school approaches, and earn premium rates—despite the flat market.
Wellesley, MA (PRWEB) April 24, 2015
Corporate counsel rank Skadden as having the best brand of all law firms—for the fourth straight year. Both Jones Day and Baker & McKenzie move up the rankings from last year to take the second and third slots in the just-released BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms. The BTI Consulting Group’s newest research reveals the 26 law firms with the biggest imprint on corporate counsel in the 9 key brand differentiators, including innovation, client recommendations and premium reputation.
New to The BTI Brand Elite 26 this year are: Davis Polk & Wardwell and Bryan Cave.
Alston & Bird, DLA Piper, Faegre Baker Daniels, Foley & Lardner, Gibson, Dunn & Crutcher, Greenberg Traurig, Hogan Lovells, K&L Gates, Kirkland & Ellis, Latham & Watkins, Littler Mendelson, Mayer Brown, McDermott Will & Emery, McGuireWoods, Morgan Lewis, Norton Rose Fulbright, Reed Smith, Seyfarth Shaw, Sidley Austin, Sullivan & Cromwell, Wachtell, Lipton, Rosen & Katz all return to The BTI Brand Elite 26 in 2015, showing continued strength in the critical success factors defining brand which, in turn, influence hiring and selection.
“The BTI Brand Elite 26 are creating the standard by which other law firms are measured,” comments Michael B. Rynowecer, President of BTI. “These firms have proven their ability to gain bet-the-company status, innovate in an industry often criticized for clinging to old-school approaches, and earn premium rates—despite the flat market.”
Additionally, 19 firms are named Best Brand Builders for their outstanding upward trajectory in brand out of the 650 law firms serving large clients, including Carlton Fields Jorden Burt, Covington & Burling, Dechert, Dentons, Orrick, Herrington & Sutcliffe, Perkins Coie, and Ropes & Gray.
BTI conducted 648 independent, individual interviews with CLOs, General Counsel and legal decision makers at Fortune 1000 companies and large organizations. Now in its 15th year, BTI conducts the only continuous benchmarking market study of corporate counsel worldwide. The complete list of The BTI Brand Elite 26 and details on the brand performance of 450 law firms are available in BTI’s new report, The BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms.
Find more information about this and other compelling research at http://www.bticonsulting.com or contact BTI at 617.439.0333. BTI is the undisputed leader in providing high-impact strategic client research to professional services firms and their clients.