Responsive advertising capabilities paired with Aarki Encore’s dynamic creative optimization, continue to save creative teams from repetitive administrative work to focus on mobile-first ideation and innovation.
Mountain View, Calif. (PRWEB) May 06, 2015
Aarki announces responsive creative design in the industry’s leading mobile content and video advertising platform, Aarki Encore. With HTML5 technology, Aarki Encore serves creative optimized for each mobile screen in a single tag.
Advertisers struggle to maintain a high quality customer experience and performance across devices due to varying screen sizes; often times static interstitials don’t cover the entire screen or remain misaligned. Poor user experiences and significant variations in screen size are more common with Android devices, therefore responsive advertising becomes a strong concern for international mobile advertisers displaying ads in countries such as China.
Aarki Encore uses the concept of creative element anchors to adjust creative elements for various mobile screens and container shapes. Once widgets are dragged-and-dropped onto the canvas, default margins and width/height constraints will be locked in: any default setting can be customized in two clicks. If the creative is over or under constrained, the platform will either auto-correct the ad or display error warnings to review constraints before launch. To preview responsiveness, designers can resize canvas or flip between device types.
Responsive features solve for a better user experience with creative that is proportionate to the screen. It also improves process efficiency by cutting out the need for multiple versions of creative and tags.
Aarki CEO Sid Bhatt remarked, “Google’s move to favor mobile optimized sites in mobile search, is a declaration for the need to take a mobile-first approach to digital marketing. Responsive advertising capabilities paired with Aarki Encore’s dynamic creative optimization, continue to save creative teams from repetitive administrative work to focus on mobile-first ideation and innovation.”
Aarki is transforming mobile advertising with joyful creative. We offer the industry’s leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.