London School of Marketing discusses the importance of integrated marketing communications in branding

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LSM releases an article discussing the positive impact of integrated communications on branding.

The importance of integrated marketing communications in branding

The importance of integrated marketing communications in branding

Building a brand is no small task, yet it plays a substantial role in developing a company’s reputation and value.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released a new article discussing the importance of integrated marketing communications in branding.

"A brand is made up of far more than a name and a logo. A ‘brand’ is the holistic perception and recognition, whether positive or negative, of an entity that makes it stand out from its competition," the article states. "Building a brand is no small task, yet it plays a substantial role in developing a company’s reputation and value."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article breaks down the difference between branding and marketing, while highlighting the ways that integrated marketing communication can bridge the two. It goes on to cite example of brands that have succeeded in doing so, namely Coca-Cola and John Lewis.

"To get your company’s message across, you must deliver the same message with every piece of communication," the article concludes. "Regardless of your choice of platforms, the importance of integrated marketing communications to the development of your brand's value should never be underestimated."

Click here to read the full article.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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