Force Marketing CEO John Fitzpatrick Interviewed by Brian Pasch on Auto Marketing Now

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John Fitzpatrick, CEO and President of Force Marketing, was recently interviewed by Brian Pasch on his weekly show, Auto Marketing Now. Topics of discussion included online video marketing, the importance of data in marketing strategies, Force Marketing’s unique marketing dashboard, and more.

“Dealers are looking for a unified marketing solution, yet very few agencies are able to pull it all together in a consolidated dashboard. Force is leading the charge." -Brian Pasch

John Fitzpatrick, CEO and President of automotive multi-channel marketing firm Force Marketing, recently appeared as a guest on Auto Marketing Now. Fitzpatrick was interviewed by host Brian Pasch about Force Marketing’s strategies and services, as well as the marketing challenges dealers commonly face today.

Auto Marketing Now is a weekly show hosted by Pasch, who is also the CEO of PCG Consulting, in which he discusses trends and topics affecting dealers and other automotive professionals nationwide. New episodes are posted on the CBT Automotive Network on Wednesdays.

In the recent episode that featured Fitzpatrick, he and Pasch discussed the streamlined, multi-channel marketing strategies and services that Force Marketing offers its clients.

“We marry online and offline together in order to make sure that dealers have an integrated marketing mix,” said Fitzpatrick in the interview. “We make sure they have connected media across all channels, and report on all dollars spent. It really gives dealers insight into how they are doing and how they can improve, and we have a team of professionals at Force who are working on that daily.”

They also talked about the unique dashboard technology that Force Marketing has developed to help dealers view the results of their marketing strategies in one cohesive location.

“Dealers are looking for a unified marketing solution, yet very few agencies are able to pull it all together in a consolidated dashboard,” said Pasch. “Force is leading the charge. A unified dashboard can really save dealers a lot of time in terms of weeding through data and reports that they don’t really need to look at, and so I’m excited about what John and the team at Force is doing.”

Fitzpatrick’s interview aired on Wednesday, April 22. To watch the complete video, visit http://cbtnews.com/shows/auto-marketing-now.

ABOUT FORCE MARKETING

Force Marketing is an automotive multi-channel marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online at http://www.forcemarketing.com.

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