Woodchuck® Hard Cider’s 6th Annual Earth Week Challenge Raises $9,128

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The Vermont-based cider brand continues support for American Forests® and the Vermont Tree Fruit Growers Association

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This annual campaign further reinforces what we’ve all come to know – that Woodchuck has the most passionate and giving fans any brand could hope for.

Woodchuck® Hard Cider’s sixth annual Earth Week campaign concluded Wednesday, on Earth Day. The craft cider brand challenged their fans to help support two deserving organizations, American Forests® Community ReLeaf program and the Vermont Tree Fruit Grower’s Association, and in turn raised $4,564 for each, for a grand total of $9,128 for the 2015 campaign. One dollar was donated to both organizations for every new Facebook fan, Twitter follower, Instagram follower, E-newsletter sign-up, and for each referral from a current fan that resulted in a sign up on the official Earth Week 2015 form.

Over 47,000 trees have been donated to American Forests® since the campaign began in 2010. The Community ReLeaf program shines a national spotlight on the value of urban forests, with efforts focused on identifying urban areas with critical needs and then assessing, restoring and monitoring urban forest project sites. Since first partnering with the Vermont Tree Fruit Growers Association in 2013, the campaign has raised over $16,000 in support of VTFGA’s mission to plan, develop, implement and coordinate programs and services which promote the growth and production of tree fruits and to better the conditions of fruit growers in Vermont.

“This annual campaign further reinforces what we’ve all come to know – that Woodchuck has the most passionate and giving fans any brand could hope for,” said Woodchuck Marketing Director, Bridget Blacklock. “They rallied once again to help support the work of two incredible organizations and we couldn’t be more proud.”

For more information on the campaign and Woodchuck Hard Cider, please visit http://www.woodchuck.com, or download our new mobile app, available for iOS and Android users.

About Woodchuck® Hard Cider
Woodchuck Hard Cider introduced the U.S. to the craft cider category 24 years ago after it was first handcrafted in a 2-car garage in Proctorsville, Vermont. Staying true to its roots, Woodchuck is dedicated exclusively to cider making. In other words, we “Give a ‘Chuck” about authenticity and handcrafting the best cider possible. Innovation is at the core of everything Woodchuck’s cider makers do, which is why they continuously strive to create unique new ciders using the finest ingredients. That attention to detail has paid off and Woodchuck Hard Cider has recently received awards at the International Cider Awards, World Expo of Beer, The Great Lakes International Cider and Perry Competition and the New York International Beer Competition. For more information about Woodchuck Hard Cider visit http://www.woodchuck.com, or download the new mobile app, available for iOS and Android users.

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Phil Tucker
PMG PR
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