Vivaldi Partners Group CEO Erich Joachimsthaler to Speak at IAA Leadership Conference in Ghana

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Branding expert to participate in “Africa Rising | The New Consumer Generation” Leadership Conference

Erich Joachimsthaler, Founder and CEO of Vivaldi Partners Group, will speak at the "Africa Rising | The New Consumer Generation" Leadership Conference hosted by the International Advertising Association (IAA) on April 27, 2015 in Accra, Ghana. In his address titled, “Maintaining consumer engagement and promoting consumer participation in multiple worlds of Africa,” Joachimsthaler will explain why there are more powerful ways of building brands than the traditional approach to communications given the increasing role of digital and social channels. Joachimsthaler’s presentation will feature case studies from major brands including Heineken and BMW.

The conference will provide a detailed analysis of the present and the future of Africa's wider advertising industry, along with an in-depth assessment and understanding of the economic, social forces and trends facing consumers and brands in Africa.

"This conference is a must-attend event for anyone who is serious about doing business in what is being dubbed as the next big growth market,” said Faris Abouhamad, IAA Chairman and World President “It will give attendees the opportunity to network with advertising industry leaders from Africa and around the world."

“I’m honored to be a part of IAA’s Leadership Conference in Ghana,” said Joachimsthaler. “The rapid rise in mobile usage is creating new ways of engaging consumers that are completely changing how to build brands in Africa.”

Joachimsthaler is a thought leader in branding, innovation, and global marketing with more than 40 published articles and author of two important books on brands. He is also engaged in many consulting projects and undertakes extensive research on global brands, technology, and the formulation of corporate and business-unit level strategies.

About Vivaldi Partners Group
Vivaldi Partners Group ( is a global marketing strategy firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and lead internal change and transformation through the development of people. Vivaldi Partners Group is comprised of Vivaldi Partners, Fifth Season, a design and digital brand-building agency, and E-Edge, its executive and leadership development firm.

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Jessi Mardakhaev
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