Southern California's Most Trusted Real Estate Broker, First Team Real Estate, Launches Major Update To And It's Entire Web Presence

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Major Investment of Over $250,000 Optimizes Newest Technology For Real Estate Tools And Agent Productivity. Groundbreaking Updates To The Online Portal Help The Nation's Eleventh Largest Broker Breezes Through 'Mobilegeddon'.

First Team Real Estate is California's largest independent brokerage

"It is especially advantageous that our design for our broker website and for the tools available to our agents optimizes mobile web use insuring that we breeze through Mobilegeddon," said Mark Hughes

Creating a one-of-a-kind web site that unites all of its agent and workforce into the same groundbreaking cloud based system, First Team Real Estate went live with their latest major update to their website, and each of the agent web sites.

"We spent a quarter of a million dollars specifically so that our agents have the best tools available today and that will continue to emerge available to help them serve home buyers and sellers," said Mark Hughes, Chief Operating Officer, First Team Real Estate. "It is especially advantageous that our design for our broker website and for the tools available to our agents optimizes mobile web use insuring that we breeze through Mobilegeddon."

After eleven months of design, programming and approximately a quarter of a million dollars in direct investment, the site went live on April 20, 2015 to strong usage numbers and reviews. The very next day, Internet search rules used by Google were substantially altered to insure that mobile Internet users have optimized web content like that available for desktop users. According to major estimates, up to 40% of websites will need to be updated as a result.

"We know that over 80% of home buyers and sellers begin their transactions on the mobile web, and as a company we are always committed to giving buyers and sellers the best possible experience and resources online," explained Stephen Skinner, Chief Information Officer, First Team Real Estate. "Our team knew that with the explosion in mobile use and the ever increasing reliance on photos, videos, and neighborhood information, our site and those of our agents must exceed each of those requirements. The reviews we have gotten so far are very positive which is wonderful to see."

Focusing on bringing new functionality to groundbreaking web based tools like the MarketTrends real estate analytics suite, Orange County's largest broker also wanted to insure that agents found an exponential increase in their ability to communicate online.

"For our agents and the buyers and sellers they work with, the experience of searching for a home in a great neighborhood from your phone or tablet just took a large step forward," stated Skinner. " and the over 1,600 affiliated agent pages each have a layer of functionality and beauty that aids in the building of straight forward real estate transactions that unleash incredible values and opportunities.'

For more information on Mobilegeddon and the change in Internet search rules by Google, click here for USA Today's coverage .

Growing from a single office in Huntington Beach, CA in 1976, First Team Real Estate is now Southern California's largest and most trusted private real estate agency with offices across California. In 2011, 2012, 2013 and now 2014, First Team has been recognized as Best Real Estate Company by the annual Orange County Register survey of 100,000 Southern California households. We can be reached at (888) 236-1943 and at

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