Milwaukee, WI (PRWEB) April 28, 2015
Scanalytics Inc. is piloting with one of the top 5 leading telecom companies in the US to measure high-fidelity analytics on consumer engagement and experience in store. Scanalytics has deployed its SoleSensors, intelligent floor sensors that measure foot traffic in physical spaces, in strategically selected locations to understand customer interactions and behavior with product displays.
The SoleSensor platform measures consumer behavior and converts it into actionable data for companies to easily digest and optimize in-store strategies. The launch of this program will allow the brand to measure key zones around product displays and determine which areas drive the highest engagement.
“We are particularly excited for this rollout because it’s a perfect example of our platform delivering high density, highly actionable insights that were historically unavailable before our technology,” says Joe Scanlin, Co-Founder and CEO at Scanalytics. “Being able to unveil this new layer of insight positions us to further integrate with the ecosystem and truly redefine how we understand the physical world.”
As Scanalytics continues to excel in retail spaces, they also make regular appearances at industry events. Next month, on May 5th and 6th, find Co-Founders Joe Scanlin and Matt McCoy in downtown Las Vegas at Collision, a leading technology conference and sister conference of European event Web Summit. Scanlin and McCoy will be exhibiting on Day 2 at stand M-184 to showcase the SoleSensor platform and how its impact is revolutionizing presence detection in physical spaces.
About Scanalytics Inc.
Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.
With over 10 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico and Europe. Learn more at: http://www.scanalyticsinc.com