Webinar: Examining Credit Card Profitability - Understanding the Key Driver, Calculations, and Data Sources

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Callahan & Associates in partnership with TRK Advisors Inc., will host the first session in the 2015 Credit Card Management School webinar series, which will explore the topic of credit card profitability.

Callahan & Associates, in partnership with TRK Advisors Inc., will take on the key question of “How profitable is my credit card program?” in the upcoming Credit Card Management School (CCMS) webinar on Thursday, April 30, 2 p.m. ET, sponsored by CO-OP Financial Services.

As a follow-up to the January 2015 CCMS market review webinar, credit card industry expert Tim Kolk will explore with students the key drivers behind the profitability of individual credit card portfolio segments and the different ways credit unions can profit from them. “Understanding card program profitability is critical to running a successful program. Understanding performance builds internal support, highlights where members are being well served, and allows the credit union to determine how much it can give back to the members in product value (i.e. rate, rewards, fees, benefits),” said Tim Kolk. “The most successful and competitive credit unions always know their program’s profitability and how it is changing as the world around them changes.”

Callahan & Associates has worked for thirty years to provide insight to credit unions through programs like the Credit Card Management School, which enable credit unions to understand, evaluate and ultimately improve financial performance.

The live webinar event will be recorded and available for registrants to view on-demand throughout the year. For more information or to register for the 2015 Credit Card Management School, visit http://callahan.com/ccms.

Callahan & Associates is dedicated to helping the credit union industry thrive. Our team of experts provides leading research, analytics, networking, and consulting solutions. More than 4,000 credit unions and industry suppliers rely on us for the latest data, actionable insights, and benchmarking tools to develop their unique competitive advantages and achieve their strategic goals. Our 30 year history has enabled us to build an unparalleled knowledge transfer consortium that connects the industry’s best minds. Visit Callahan.com and CreditUnions.com to learn more.

About TRK Advisors Before launching his advisory firm, Timothy Kolk was a Managing Partner at Brookwood Capital and head of finance for M&T Bank’s credit card program. A veteran in the credit card industry, he is well-versed in credit card program design, portfolio optimization techniques, and program profitability management. Kolk has reviewed hundreds of credit card programs, including deep experience with new program start-ups, affinity programs, portfolio purchases and sales, mergers, processor evaluations, and distressed portfolio workouts.

About CO-OP Financial Services Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit http://www.co-opfs.org.

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Jennifer L. Williams
Callahan & Associates
+1 (202) 223-3920 Ext: 220
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