Boston Digital Marketing Agency Shares Hospitality Research Results

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Boston digital marketing agency, Pepper Gang, is proud to share relevant information regarding how the online presence of hospitality retailers affects consumer’s booking decisions for hotels and resorts.

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As a digital marketing agency we are dedicated to not only using critical information, but also collecting and using it to better serve our clients in their marketing efforts.

Boston digital marketing agency, Pepper Gang, is excited to release the findings from the survey they recently conducted. The report is designed to convey how consumers interact online with hospitality retailers and information presented online by highlighting five categories that feature key insights.

Major Insights:

  •     The start of the search: Online vs. Offline Searching
  •     Consumer preferences: Where and How Consumers Search
  •     What really matters to consumers: Important Factors in Online Search
  •     How to capture and compel your consumers: How Information is Presented Online
  •     Consumers have a say: The Importance and Impact of Reviews

“We conducted this survey to determine the growing role of digital media in hotel and resort bookings,” said Stefanie Daneau, co-founder of Pepper Gang. “As a digital marketing agency we are dedicated to not only using critical information, but also collecting and using it to better serve our clients in their marketing efforts. And with 98.55% of travelers beginning their search online, this information is critical to their success.”

To access the report please visit the digital marketing resource center at the Pepper Gang website.

About Pepper Gang:
Pepper Gang is a Boston based digital marketing agency that specializes in creating strong, innovative integrated marketing solutions. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. Pepper Gang combines original thinking, creativity, and analysis to propel the growth of each client’s customized strategy. To know more about Pepper Gang, visit their website: http://www.peppergang.com/

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Stefanie Daneau
Pepper Gang
+1 617-674-2100
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@Pepper_Gang
since: 11/2009
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