Snoozer and The Whitaker Group Nominated as National Finalists for the Hubbies Award For “Best Social Media Presence”

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Big Dogs in Social Media Hail From The Upstate

It is an affirmation of the talent, creativity, and business acumen available in the Upstate.

Snoozer and The Whitaker Group have been nominated as finalists for a national Hubbies award in ‘Best Social Media Presence’ for their work promoting Snoozer products in social media. This award measures level of innovation, digital analytics, customer engagement and business impact.

The team joins such notable brands as Dick Clark Productions, Samsung Electronics, Western Digital and Weber Shandwick, one of the world’s leading public relations firms. The Hubbies celebrate breakthrough digital campaigns and the platforms that enable them, honoring work that sets the standard for what brands and marketing platforms can achieve.

So how did a dog bed manufacturer and digital marketing agency from Upstate South Carolina S.C., become modern day Davids among branding Goliaths?

“It is an affirmation of the talent, creativity, and business acumen available in the Upstate," says Gary O’Donnell, Vice President of Marketing for O’Donnell Industries. "Our online presence is the defining element that delivers our brand and our promise to our customers. We have no retail stores of our own, and rely on other retails stores and other large internet stores to help sell our products; but those channels are difficult to communicate the loyalty and love that our customers have for our products. We deliver joy to our customers and their dogs. Between our website, social media outlets and modern marketing tools, we have made our brand relevant to our customers, and in turn increased sales both through our partners and directly through our web site."

Snoozer’s fan base has always been passionate. Now, as a direct result of social media, the fan base is significantly, measurably larger, and has been enabled and incentivized to become more active brand ambassadors. Since the launch of Snoozer's digital marketing campaign, overall website sales are up 60% and overall sales are up 55%

The campaign was created by Snoozer and The Whitaker Group, a Greenville, S.C. based Web Design, SEO & Digital Marketing Firm.

"We're honored to be recognized by the Hubbies for our work with Snoozer," says Brian Whitaker, Founder and Digital Marketing Director at The Whitaker Group. "Snoozer has made top-shelf products right here in the Upstate for over two decades, and in the process has developed a loyal, well-deserved following.

"By refreshing the Snoozer brand, providing them a vehicle to go direct to consumer and giving a voice to their fans, we've expanded their customer base and most importantly we've helped them significantly improve growth. And for that, we are most proud. It's been a lot of work, but it's been very gratifying to see their success as a result."

Snoozer Pet Products is a family owned manufacturer of dog beds and dog travel products headquartered in Piedmont, South Carolina. Snoozer was established in 1985 with the intention of manufacturing and selling the finest dog beds, dog sofas and dog travel accessories available at affordable prices. If you love your dog and treat your dog like family, you’re dog people just like us. Snoozer. For dog people. By dog people.

The Snoozer dedicated team includes Whitaker, writer and strategist Rodney Rogers, and web designer, Jim Ferguson. Their office is located in Downtown Greenville, South Carolina.

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Gary O'Donnell
O'Donnell Industries
+1 (800) 635-9755 Ext: 117
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since: 05/2010
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