TLM HOLDINGS, LLC ‘s ‘THE LIKE MACHINE’ Delivers Unparalleled Scale in Shopper Endorsements

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New media brings the power of social to the point of purchase at scale.

TLM Holdings, LLC (“The Like Machine” or “the Company”) today announced ‘The Like Machine™’, an innovative new media which harnesses the power of social media, consumer engagement, and word-of-mouth recommendation right at the point of purchase, is delivering significant results through its first quarter of testing.

Leading CPG brands are experiencing the power of The Like Machine™ to deliver unparalleled scale of endorsement, volume lift and local insights on shopper preference. Through the first quarter of Beta testing in 50 grocery retail locations, The Like Machine™ has garnered over 500,000 Shopper endorsements and driven product volume lifts up to 62%. By bringing the scale of endorsement and shopper engagement to the shelf, The Like Machine™ begins to answer what Social Media Marketers have been grappling with for years; what is the value of a “like”.

Tim Halfmann, Founder of The Like Machine™ commented, “It is simple. We have created an easy and immediate way for shoppers to express their opinions about what they’re buying, and to be informed by the decisions of others in their neighborhood at scale through In-store Social™. A powerful indicator whether shoppers are buying cereal, golf balls, wine or a new sweater and a unique new data set for retailers and manufacturers to leverage.”

The Like Machine™ is poised to create a new engagement by combining two powerful statistics: according to Edison Research, 67% of the US is using Social Media, yet according to US E-Commerce Sales Reports nearly 94% of retail sales happen offline. TLM Holdings, LLC blends these forces by bringing social to the shelf with The Like Machine™.

The Like Machine™ is a small, electronic device that allows shoppers to push a “like” button when they choose an item. It is installed in front of participating brands in multiple retail verticals. Wherever sellers and brand manufacturers from around the world physically meet their shopper, that’s where The Like Machine™ will quickly prove its value.

About TLM Holdings, LLC

TLM Holdings, LLC is the developer and marketer of The Like Machine™. Delivering social engagement in a new-to-the-world media; In-store Social™. The Like Machine™ empowers shoppers to express and decide wherever commerce takes place in a physical location at unparalleled scale. These “likes” are displayed signaling to other shoppers, the store, and the brands, what the local community thinks. The interaction leads to enhanced engagement at scale, unique insights and volume lifts for brands and retailers. For additional information, contact TLM Holdings, LLC at contact(at)tlm(dot)social or visit the website at http://www.thelikemachine.com.

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Rebekah Goldberg

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