WASHINGTON, D.C. (PRWEB) April 28, 2015
Concurrent Media, a leading industry analyst firm, today named Psychability, creator of a first-of-its-kind recommendation engine for TV media buyers, a trendsetter in advanced analytics for its TV Data Management Platform.
Concurrent Media discovered Psychability as part of a roundup of the emerging and existing analytics players at the 2015 NAB Show who have established themselves in the OTT world.
“The NAB Show featured countless startups and companies from the OTT world who are looking to leverage the richness of the data streams generated by connected devices and platforms,” said Concurrent Media’s Founder and CEO Paul Sweeting. “But the one company who really caught our eye, and who we believe is truly setting the trend in advanced analytics, is Psychability.”
Psychability’s proprietary platform garners data from an array of sources – like set-top boxes, smart devices, VOD servers, social media platforms and more – to statistically model viewer behavior and likely audience makeup. With this information, the company offers predictive insight into how, when and where television media buyers can best target a particular audience segment based on the advertisers targeting criteria.
"We like to think ourselves as the intelligence layer for media buyers and sellers, whether they are making their buying and selling decisions through traditional means or using more automated platforms," said Psychability CEO Pankaj Shroff.
Psychability differentiates itself from competitors by targeting audiences beyond digital platforms. By capturing data from these mediums, Psychability brings Big Data and analytics to TV, significantly improving the effectiveness of ads while driving ad placements on traditional broadcast and cable networks – something which few analytics providers have been able to accomplish.
About Concurrent Media
Concurrent Media is published by Concurrent Media Strategies, LLC, a Washington, DC-based research, consulting and editorial services company specializing in strategic business, technology and policy issues facing producers and distributors of digital media content. The company was founded in 2010 by long-time media industry analyst and journalist Paul Sweeting.
For more information, please visit http://www.concurrentmedia.com
Psychability is a technology leader that uses advanced data science for cross-media audience insights in television. Harnessing the precision of digital media, Psych ability’s proprietary platform – predictive analytics and machine learning algorithms – enables programmers, distributors and advertisers to extract the untapped value of TV audience data across multiple devices and in real time. We make aggregating various legacy sources of first party viewing data more streamlined.
For more information, please visit http://www.psychabilityinc.com
Media Contact for Psychability
Bob Gold & Associates