Array Health’s Senior Director of Marketing to Present at The Fourth Annual Direct-to-Consumer Health Care Marketing Summit

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Lance Hood, senior director of marketing at Array Health, will participate in a panel discussion at the fourth annual Direct-to-Consumer Health Care Marketing Summit on April 29, 2015.

Array Health, a leading provider of private health insurance exchange technology, has announced that Lance Hood, senior director of marketing, will participate in a panel discussion at the fourth annual Direct-to-Consumer Health Care Marketing Summit on April 29, 2015. The panel session, moderated by David Smith, Partner and Director of Payer Services, Leavitt Partners, LLC, will address the current state of health care consumerism – through a retail/e-commerce perspective – and equip attendees with the insights they need to create compelling consumer experiences.

WHAT: “Retail Perspective on Exchanges – Creating the CONSUMER Experience on the Exchange”

This panel session, featuring the perspectives of top health care marketing executives, will explore the consumer experience on exchanges, and how technology, policy and market forces are coalescing to either drive or impede successful consumer experiences.

Specifically, attendees will gain insight into the following:

  • Factors that are driving the exchange experience today, and impediments to a world-class consumer experience in these purchasing environments
  • Products, service lines or technology elements – such as decision support tools – that create a more powerful consumer experience
  • The role of brokers and navigators now and in the future
  • The future state of both private and public exchanges – and the role of consumers in driving change for the industry

WHEN: April 29, 2015 at 9:35 a.m. CDT / 7:35 a.m. PDT

WHO: Lance Hood, Senior Director of Marketing, Array Health; Linda Wedeen, Director, Communications and Outreach, New Mexico Health Insurance Exchange; and Marc Pierce, President and Founder, Stonegate Advisors & CareXtend. Session will be moderated by David Smith, Partner and Director of Payer Services, Leavitt Partners, LLC.

WHERE: Hilton Chicago/Magnificent Mile Suites, Chicago IL

To learn more and register, visit: [http://www.direct2consumerhealthmarketing.com/Register/index.php

About Array Health
Array Health brings consumers and insurers closer together by powering a personalized health insurance experience. Its cloud-based e-commerce software platform enables health insurers to deliver their own branded online exchange— including e-commerce support throughout the value chain of brokers, employers and consumers, across all lines of business. The company’s technology gives employers a new way to control costs and personalizes the health insurance experience for consumers, enabling them to make more informed decisions and to more deeply engage in their health. Array Health is a privately held company based in Seattle. To learn more, visit arrayhealth.com.

Contact:
Collin Roberts
collin.roberts(at)edelman(dot)com
(206) 664-7839

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