We’ve democratized the branding and advertising process,” says MyBrand Founder and CCO John Espinoza, a 35-year agency veteran, ”which was once a slow, expensive creative endeavor reserved for companies with large marketing budgets.
Altadena, CA (PRWEB) April 29, 2015
Imagine having immediate access to Don Draper (Mad Man’s iconic agency creative) to create engaging, professional branding collateral without having to pay a large monthly agency retainer or wait weeks to receive winning solutions. Sound too good to be true? It’s not. With today’s launch of MyBrand (gogo.elevate-mybrand.com), a new on-line marketing software, businesses can easily create agency-level, customized web and print collateral – with the guidance of veteran ad agency creatives -- tailored to their brand guidelines, in real-time, and at an affordable price.
Unlike other web-based branding tools, MyBrand doesn’t offer generic print or web templates to populate. Everything is customized. Once the branded documents are finalized, they can be used by a company’s designated staff, outside consultants, dealers or vendors located anywhere as they are stored securely in the cloud.
“We’ve democratized the branding and advertising process,” says MyBrand Founder and CCO John Espinoza, a 35-year agency veteran, "which was once a slow, expensive creative endeavor reserved for companies with large marketing budgets.” Now, designing custom-branded print collateral or web-ready documents that are visually consistent can be done quickly by any business, anytime, anywhere, and for a fraction of the cost of engaging a full-service agency.
“Several years ago our largest logistics client came to us with a problem -- their network of world-wide offices were each creating their own marketing materials utilizing different messaging and visuals," said Espinoza. “You can imagine what a headache it was for the Global Marketing Director as their corporate identity was getting diluted and confusing. He needed the ability for his world-wide staff and business partners to quickly access, pre-approved, custom-design sales and marketing pieces that adhered to their brand guidelines. After two years of research and refinement, we created My Brand.”
How It Works
New customers participate in a Brand Review with their designated MyBrand Creative Team. Following, the team of award-winning designers, copywriters and brand strategists then create and program their Custom Branded Formats (web or print). Formats can range from ads, brochures, quarterly reports, digital media banners, PowerPoint presentations, email templates and landing pages, to name a few. Once approved, the Custom Branded Formats are stored in the cloud in the Digital Asset Management tool (DAM). Following, a company’s authorized users, sales partners or dealers can instantly access the pre-approved collateral, as well as the company’s Mini Style Guide which outlines the proper use of the organization’s color palette, logo, fonts and type should updates or changes be desired.
Additionally, new Custom Branded Formats can easily be made as companies can store all of their brand assets in the Brand Asset Management (BAM) tool. Utilizing both the DAM and BAM tools ensures brand consistency by everyone.
“Many companies are not allocating the marketing budgets they established prior to 2008 so their sales and marketing staff are forced to be creative with less resources, as well as staff, while keeping pace with today’s on-demand mentality,” said Espinoza. “We think we solved this pain point.”
An Additional Highlight
A unique feature of the MyBrand web-based app is the first-ever, custom-branded Geographic Information Systems (GIS) Map feature which allows users to create and customize (GIS) maps with their approved branded colors, text, fonts and imagery, rather than copying and pasting generic maps with overlayed text.
This tool is ideal for companies that want to illustrate their national or global location assets such as stores, warehouses, and dealerships, as well as trade or service routes in a well-designed, custom format. Once created the custom maps can be dropped into print formats, PowerPoint presentations, websites, or emails.
Indiegogo Crowdfunding Launch
On May 27, 2015, MyBrand will launch its crowd-funding campaign on Indiegogo to fund completion of its software development. Included in the perks, is the limited-time opportunity for companies to receive MyBrand at special pricing rates (there are three levels of participation) and acquire the first year of cloud storage and hosting at no cost.
My Brand, established in 2014, is a branding and advertising agency and one of the select companies chosen to be headquartered at the tech incubator Business Technology Center (BTC) of Los Angeles County.
To learn more visit: http://www.elevate-MyBrand.com
John Espinoza, Founder and CCO, MyBrand
T: +1 626.229.0665 x102, E: john(at)elevate-mybrand(dot)com