UP Coffee Roasters Hires New Equipment Sales and Service Manager

Share Article

Coffee entrepreneur Matt Herren joins UP Coffee Roasters to build a new equipment sales and service department.

This is a great match and we are excited to see this new part of our business develop and grow UP in the Twin Cities region and beyond.

Matt Herren has recently joined the NE Minneapolis-based coffee company, bringing a competent mix of technical skills, coffee knowledge, and business acumen to UP Coffee Roasters. With his prior experience as owner of Goshen Coffee Company and 222 Artisan Bakery in Illinois, and equipment sales for Alexis Foods of Oregon, Matt is poised to advance UP Coffee Roasters as a full-service coffee equipment resource.

UP Coffee Roasters is thrilled to add Matt’s unique experience and style to the growing team. As founder of Goshen Coffee in Edwardsville, Illinois, Matt hand-built the fluid bed roaster the company still uses today and developed a loyal following for his organic roasted coffee. Throughout the 12 years that Matt was at the helm of Goshen Coffee, Goshen was named Best Coffee in St. Louis by the following publications: Sauce Magazine, Feast, the Riverfront Times, and the St. Louis Post-Dispatch.

“I’m very excited to welcome Matt to the UP team. His passion and skill set are unmatched in the industry. Matt’s timely arrival makes an immediate impact on on our ability to provide the best possible service to our customers. This is a great match and we are excited to see this new part of our business develop and grow UP in the Twin Cities region and beyond,” says David Chall, Director of Operations.

Join us in welcoming Matt Herren to the Twin Cities as we launch our equipment and technical services department at UP Coffee Roasters!

About UP Coffee Roasters
Founded in 1992 as Upper Midwest Gourmet, UP Coffee Roasters provides coffee roasted in small-batches daily within their Northeast Minneapolis location as well as allied products to cafés. UP Coffee Roasters also operates their own namesake café out of the same location featuring barista-served coffee and a locally-sourced breakfast and lunch menu.

UP Coffee Roasters has been cultivating direct-source relationships with artisan coffee farmers for over a decade and focuses on Fair Trade and organic coffee offerings. All coffee and allied products supplied must meet UP Coffee Roasters' high standards in quality, sustainability, and taste.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Chall
Visit website