AWL Strengthens Formula for High Quality Insurance Leads with LeadiD’s Behavioral Data Insights

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With LeadiD, top insurance lead aggregator enhances consumer intelligence, lead integrity, and compliance for competitive advantage in providing high quality leads

LeadiD’s actionable intelligence unlocks new ways for us to optimize the quality of our leads, exceed the expectations of our agent and carrier customers, and add value across the entire consumer buying workflow.

LeadiD, the company bringing transparency and trust to online leads, today announced that insurance leader AWL (All Web Leads) has integrated LeadiD’s data insights into its Customer Acquisition Marketing platform. In doing so, AWL gains superior precision at delivering the most qualified, high-intent insurance leads to agents and carriers. The addition of LeadiD’s proprietary behavioral data, which is not available from any other technology solution, enhances the integrity of first-party data collection, informs purchases of third-party leads, and takes AWL’s already robust predictive models to a new level of performance.

“Agents and carriers have been vocal about the need for better insurance leads, and AWL is at the forefront in addressing this top pain point,” said Ross Shanken, LeadiD CEO. “LeadiD furthers the efforts of AWL by helping eliminate the biggest blind spot in every aggregator's business, which is having the right data to inform decisions about what leads to buy and how they should be priced.”

The LeadiD platform monitors more than 100 million consumer events each month across a network of more than 400 publishers.

"AWL is recognized for its significant investments in delivering the best insurance leads available to carriers and agents alike, and LeadiD’s consumer intent insight is helping our award winning Customer Acquisition Marketing platform to make better lead-level decisions,” said Erik Josowitz, SVP of Technology, AWL. “LeadiD’s actionable intelligence unlocks new ways for us to optimize the quality of our leads, exceed the expectations of our agent and carrier customers, and add value across the entire consumer buying workflow.”

About LeadiD

LeadiD is the lead intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified consumer behavioral data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.

About AWL

Founded in 2005, AWL (http://www.allwebleads.com) is the leading online customer acquisition marketer for the U.S. insurance industry. The company delivers real-time, targeted, high-qualityleads, calls and clicks to top insurance producers. AWL’s technology-driven approach to online marketing helps bring together agents and carriers with qualified consumers who are actively searching online for insurance products. The company's award-winning insurance lead programs, AWL and InsuranceLeads.com, lead the industry in conversion, qualification and volume according to recent surveys. The company is headquartered in Austin, TX.

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Wendy Barbour
LeadiD
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