Introducing Bex Bakes Brown Rice Flour Blend, a healthy, gluten-free alternative to wheat

Share Article

One hundred percent gluten-free and made with Non-GMO ingredients, Bex Bakes Brown Rice Flour Blend, a healthy alternative to calorie-packed, highly refined grain products, is now on sale at Grassroots Market & Kitchen in South Pasadena, CA, and online.

Bex Bakes, an online bakery specializing in Paleo, Vegan, and gluten-free cookies and bars, introduces Bex Bakes Brown Rice Flour Blend, a healthy alternative to calorie-packed, highly refined grain products.

One hundred percent gluten-free, Bex Bakes Brown Rice Flour Blend is now on sale at Grassroots Market in South Pasadena, California.

For those with food sensitivities (including celiac and NCGS) and other autoimmune disorders, a gluten-free baking staple is essential. Rebecca Quesada, owner of Bex Bakes, turned to a gluten-free diet after being diagnosed with Hidradenitis Suppurativa (HS) and finding limited relief from pharmaceuticals and surgery.

“I told my dermatologist that I was going gluten-free in July 2011,” said Ms. Quesada. “By October 2011, my skin had cleared up significantly, and the need for Bex Bakes was born.” Her lifestyle changes led not only to alleviations of her symptoms, but to a greater interest in healthy living.

As a certified pastry chef (Institute of Culinary Education), Quesada began searching for a wheat alternative that would not compromise taste. The result, Bex Bakes Brown Rice Flour Blend, is a blend that can be used for pancakes, waffles, pasta, cakes, cookies, sauces, donuts, and breads.

Besides being a gluten-free baking ingredient, brown rice flour is also lower in calories than its wheat-based counterpart and can be a factor in combating obesity.

In an age when diabetes and obesity are escalating problems, changes in diet are mandatory for improving health across the board. According to a recent article in the Washington Post, one out of every three Americans will suffer from diabetes by 2050. One way to reduce these medical concerns is to offer an option to mass-produced wheat, barley, and rye goods. Rich in protein, iron, and fiber, Bex Bakes Brown Rice Flour Blend is a healthy substitute for all-purpose flours.

Bex Bakes is also conscious of how poverty can affect food choices and, thereby, impact health throughout entire neighborhoods. Low-income families have less access to healthy ingredients, which, in turn, leads to an over-reliance on processed foods that may cause obesity and diabetes. For this reason, Bex Bakes is offering its Brown Rice Flour Blend at a competitive price. In addition, Ms. Quesada teaches classes on cooking at Honeyville in Rancho Cucamonga as part of her commitment to neighborhood engagement.

While brown rice flour is important for those who suffer from celiac—as well as being a key to a healthy lifestyle—it is also a delicious baking ingredient. What separates Bex Bakes Brown Rice Flour Blend from other gluten-free flours is its texture, a sharp contrast to the grittiness so common in wheat substitutes.

Most gluten-free products suffer from a chalky aftertaste because of the high percentage of Xanthan gum used in the blending process, but Bex Bakes uses less Xanthan and grinds its flour much finer than other brands. As a result, it has a smooth, natural taste. Bex Bakes uses brown rice flour for its line of cupcakes, cookies, and bars.

Bex Bakes Brown Rice Flour Blend, which is blended in Los Angeles, California, is made of non-GMO ingredients and is certified Kosher. Ingredients include potato starch, sweet rice flour, and tapioca flour. It is available in 2-pound bags (0.9 kg) and 5-pound bags (2.26 kg) and can be found at Grassroots Natural Market & Kitchen in South Pasadena, California, and online at

About Bex Bakes

Bex Bakes was formed in 2013 by Rebecca Quesada as an online bakery and specializes in Paleo, Vegan, and gluten-free cookies and bars. Bex Bakes products are carried by Grassroots Natural Market & Kitchen, the Museum of Pasadena History, and Swork Coffee. For more information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rebecca Quesada
Bex Bakes
+1 626.590.5770
Email >
since: 06/2012
Follow >
Bex Bakes Gluten Free
since: 11/2012
Like >
Visit website