London, UK (PRWEB UK) 29 April 2015
Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, announced a partnership with Arkena, one of Europe’s leading media services companies, to help it to expand market presence in France and the Nordics based on data-driven business decisions powered by Conviva’s Global Intelligence Report.
Sourced from the tracking of 50 billion streams across the globe annually, Conviva’s report provides deep insights into rapidly changing consumer expectations, providing Arkena with a holistic view of the OTT ecosystem. Arkena utilised Conviva’s market data to secure a significant partnership with a large broadcaster in the Nordics. Conviva’s data benchmarked Arkena’s pan-European CDN infrastructure and how it was performing against the larger industry, providing a full understanding of viewer experience and engagement, measured from one end of the delivery process to the other.
"Arkena is focused on providing the best video quality of experience to its media customers’ end-users. Conviva has been a major reference in helping us to assess our service in a growing market,” said Aurélien Violet, CDN Product Manager at Arkena.
“By virtue of having a full picture of our quality of experience over the complete video value chain, we’ve been able to convince major prospects with our excellent performance results in the Nordic market."
Ian Franklyn, Managing Director EMEA, Conviva, added, “Our data-driven intelligence provides Arkena with a true 360 degree overview of the entire industry, enabling them to make the strong, strategic decisions needed to thrive in today’s rapidly evolving, competitive TV environment.”
Arkena is one of Europe’s leading media services companies with almost 20 years of experience in the media industry. With a presence in eight European countries and the U.S, Arkena serves more than 1500 customers, such as broadcasters, telecom operators, VOD platforms, content owners and corporations in managing their linear and on-demand workflows. Arkena provides the know-how, the experience and the expertise that enables them distribute their content everywhere, regardless of scale and complexity.
Conviva partners with top tier media companies and premium OTT video broadcasters and operators like HBO, Sky, and Foxtel to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top tier OTT market, based on Conviva’s tracking of 50 billions streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit http://www.conviva.com and follow us on Twitter @Conviva.
Grayling for Conviva
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