(PRWEB) May 05, 2015
Red Tricycle, the digital brand and community that connects parents with awesome things to do, has acquired 9BLISS, the e-newsletter for pregnant women.
Armed with over a million registered users in nine U.S. cities, Red Tricycle is already the largest parenting brand focused on local discovery of things to see, eat and do with kids. The company is expanding its reach to add 9BLISS’ millennial moms and moms-to-be to Red Tricycle’s already successful Bump + Baby newsletter franchise.
Red Tricycle will also acquire 9BLISS’ advertising & marketing programming, creating new ways for marketers to reach the next generation of moms including national brands like Ergobaby, Cord Blood Registry and BABYBJÖRN.
“By targeting pregnant women, we’re able to reach new moms while they are actively forming their brand loyalties,” says James Haluska, Vice President of Sales and Marketing for BabySwede, LLC, the exclusive U.S. distributor of BABYBJÖRN.
Reaching pregnant women allows Red Tricycle to continue its mission with the next generation of moms at a critical point in time: many Millennials are now entering parenthood.
Millenials nationwide are entering parenthood later in life, with steadier jobs and with higher disposable incomes than generations past. As that happens, the market for baby products and maternity items is quickly increasing.
“We’re continuing to see demand from brands to reach women earlier in the family planning process, even before the children are born. On the consumer side, pregnancy is an exciting life stage where moms are eager to learn about new products and services, so we’ll continue to deliver on 9BLISS’ mission to educate and inform moms-to-be, ” said Red Tricycle Founder Jacqui Boland.
Existing 9BLISS subscribers will be encouraged to sign up for Red Tricycle’s Bump + Baby edition, which reaches over 200K new and expecting moms across the country.
To learn more about Red Tricycle’s Bump + Baby edition, visit http://redtri.com/bump-baby/.
About Red Tricycle
Since 2012, Red Tricycle has been connecting parents with awesome things to see, eat, and do with their kids. With the launch of the Red Tricycle marketplace, the company is poised to solve the last mile problem for parents by enabling mobile discovery and purchases of personalized experiences and products to make parenting even easier.
Founded in 2013, 9BLISS is a privately owned division of Bliss Brands, LLC.