Presentations will cover a range of the most pressing issues and challenges that are facing analytics practitioners on a daily basis
Chicago, IL (PRWEB) April 28, 2015
We live in the age of the empowered customer. Business success has become dependant on understanding their habits, their preferences and every variable that might affect their decision-making. Analytics, and the ever-growing trail of customer data, has provided a solution. Every interaction with the customer now offers the opportunity to access their unique perspective and influence them in ways scarcely imagined just a few years a go. The challenge now faced is how best to make sense of this new data, how to make it more accurate and which metrics will continue to drive ROI over the next decade.
The Customer Analytics Innovation Summit – co-located with the Big Data & Analytics for Retail Summit – will unite 20+ industry leading speakers and 100+ high-level analytics executives over two days of interactive discussion, engaging workshops and unparalleled networking opportunities. This summit is known for its interactive nature, connecting attendees with leading organizations, and offering a unique platform to share and discuss key challenges.
Irving Turner, Director of Insight & Analytics at SavingStar, will discuss ‘Simple Attrition Modelling with CV’, focusing on the key issues that cause attrition and how best to prevent the loss of customers. Ping Wu, Director of Analytics at MetLife will divulge the story of ‘A Journey to Customer Analytics’, covering the transformation of a reporting team to an advanced analytics team and an in-depth view of the analytics across sales funnel used to inform business decisions.
In addition to SavingStar and MetLife, speakers from Luxottica, Microsoft, Sears, Airbnb, eBay and many more will share their expertise on driving the global success of their brands through the smarter use of analytics.
“Presentations will cover a range of the most pressing issues and challenges that are facing analytics practitioners on a daily basis,” said Matthew Baron, International Events Director at the Innovation Enterprise. “The diverse speaker lineup will leave attendees with the inspiration and depth of knowledge to drive their teams forward.” All summit content will also be available post-summit via ieOnDemand.
Secure a pass before the Early Bird rate expires this Friday, May 1, and use the exclusive discount code ‘EB100’ to save a total of $300 on all two-day passes. For a complete list of speakers, presentations and registration details, please visit: http://theinnovationenterprise.com/summits/customer-analytics-innovation-chicago-2015
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE. Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.
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