Adklip's Video Ad Units Are Leading a Change in Video Advertising

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Publishers are looking to monetize outside of standard banners and Adklip's video ad units are doing just that.

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Adklip's video ad units open up additional video inventory for publishers that didn't exist previously.

Adklip, a video platform for publishers, is gaining momentum when it comes monetizing publisher inventory with innovative video ad units that run outside of standard banner ads. These "non-standard" video ad formats don't require publishers to have existing video content and are attracting demand partners because they are high impact and native.

Adklip's products include the inpage, infeed, slider, overlay and instream players which open up additional video inventory for publishers that didn't exist previously.

Inpage - A native player that sits within editorial content and is activated upon scrolling.

Infeed - A native player that delivers contextually targeted video content and pre-roll within a content feed.

Slider - A small player that slides into the bottom corner of the site without disrupting user flow.

Overlay - A video interstitial that is activated upon a user clicking on site content.

Instream - High quality, brand safe pre-roll in a larger format video player accompanied by video content.

"Our mid to long tail publishers have been really excited to use our video ad units because of the high CPM's that video pre-roll can garner while our bigger publishers have been whitelisting our products in order to open up more ad spaces for their existing sold pre-roll to run" said George Ackerman, Founder/CEO of Adklip. It's a good thing that additional video inventory is being created since estimates from eMarketer projected the programmatic video ad spending to grow 204.3% in 2015 and 274.4% in 2016. The trend to mobile has also been a struggle in terms of monetization for publishers and Adklip's products help that transition by providing an effective way to take advantage of traffic shifts.

About Adklip, LLC.
Based in New York, New York, Adklip, LLC is a video platform that enables publishers to connect to programmatic demand through innovative video ad units. Through it's proprietary technology, publishers can add incremental revenue without displacing existing revenue streams in a way that's native to to their site strategy. While advertisers can connect to high impact and native video inventory in a programmatic fashion.

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