Making clients’ lives easier, while meeting their legal and business needs, is what client relationships are all about.
Wellesley, MA (PRWEB) April 29, 2015
Corporate counsel identify 9% more law firms using technology as a source of innovation in 2015, as revealed in the just-released report BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms. The BTI Consulting Group’s newest in-depth research with 648 corporate counsel at Fortune 1000 and large organizations reveals the 97 law firms with the biggest imprint on corporate counsel in one of the key brand differentiators: tech savvy.
Corporate counsel register an increase in the number of firms using technology to the client’s advantage. Improved use of technology offers clients the sense of a streamlined experience and improved value. Clients will only give law firms credit for utilizing new technology when the technology improves the client experience.
Orrick, Herrington & Sutcliffe joins the Tech Savvy Best of Best this year, while Baker & McKenzie, DLA Piper, Foley & Lardner, Freshfields Bruckhaus Deringer, Greenberg Traurig, Jones Day, Latham & Watkins, Morgan Lewis, Sidley Austin, and Sullivan & Cromwell join the ranks of the Tech Savvy Leaders.
“A firm’s technology prowess and strategy can add firepower to client service performance,” comments Michael B. Rynowecer, President of The BTI Consulting Group. “Making clients’ lives easier, while meeting their legal and business needs, is what client relationships are all about.”
BTI conducted 648 independent, individual interviews with CLOs, General Counsel and legal decision makers at Fortune 1000 companies and large organizations. Now in its 15th year, BTI conducts the only continuous benchmarking market study of corporate counsel worldwide. The complete list of The BTI Brand Elite 26 and details on the brand performance of 450 law firms are available in BTI’s new report, The BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms.
Find more information about this and other compelling research at http://www.bticonsulting.com or contact BTI at 617.439.0333. BTI is the undisputed leader in providing high-impact strategic client research to professional services firms and their clients.